● Crowdfunding site: https://www.makuake.com/project/hogara/
“Hogara” is a brand launched by female textile professionals from TOYOSHIMA. As the number of female salespeople in the company has increased, I wanted to create products that reflect the voices of female salespeople in the field, which led to this production.
The brand name is derived from an ancient Japanese word meaning "brightly shining brightly and broadly." Female employees themselves collect information, plan, and refer to the voices of women, realizing "real commercialization of what women want". Pursuing “what women want now”, we aim to be a “brand for women’s comfortable daily life”. In the future, we plan to continue disseminating “items with special functions” that can only be made by TOYOSHIMA, a textile professional.
・ Hogara HP: https://hogara.jp/
■ Thoughts on the production of “organic cotton water-absorbing shorts”
The first product offered by “Hogara” is “organic cotton water-absorbing shorts” with a 4-layer structure that does not leak.
In the background of the production, each member had various opinions and dissatisfaction with menstruation. For example, I thought it would be nice to have sanitary shorts next to the clothes at the brand store, the inability to change napkins during long meetings, and the difficulty of using the shorts that are currently on sale. feeling etc. We shared this feeling and the negative aspects of menstruation among the members, and thought that we could create a product that could approach these by making use of TOYOSHIMA 's material knowledge and technology, leading to this development. In addition, a survey of nearly 200 female employees showed a high level of interest in menstruation.
We hope that all women, including our female employees, will be able to reduce their anxiety about menstruation and spend their days cheerfully and positively.
■ Characteristics of “Organic Cotton Absorbent Shorts”
The product uses organic cotton that is smooth to the touch. In addition, TOYOSHIMA 's "Repur" processing (*1), which adds antibacterial, deodorant, and room drying functions, is applied. In addition, the gusset part is water-absorbing, quick-drying, water-absorbing, and waterproof to prevent leakage. In addition, part of the sales of this product will be donated to the "Girls Project" of "Public Interest Incorporated Foundation Plan International Japan" to protect girls in developing countries from danger and give them "the power to live". It is useful for support to wear. It is a product that can contribute to society while being particular about materials and functions.
①Use eco-friendly organic cotton
94% organic cotton is used for the body. The cotton material is gentle on the skin and protects your skin during times when it tends to be sensitive, preventing stuffiness and rashes caused by synthetic fibers. TOYOSHIMA 's "Repur" processing is applied to the entire shorts, giving it deodorant, antibacterial, and room drying functions.
Four layers (*2) of new materials: "water-absorbing quick-drying sheet", "water-absorbing sheet", "water-proof sheet" and "shorts fabric".
③ 4 types and 4 colors that can be selected according to your mood and condition
4 types of regular, full, slim, and boxers are available. You can wear it according to your physical condition and occasion, such as using only shorts or combining with pads and tampons. The colors are four flowers that image “cheerful” women, “ranunculus”, “nemophila”, “statice” and “black charm”.
④ Sustainable package
` Hogara'' The package features a small window where you can see the special colors. We do not overpack and use recyclable paper.
■ Product overview
*The design and specifications may be partially changed in the production process.
・Size: S/M/L
・Shorts Color: Ranunculus/Nemophila/Statice/Black Charm
・Price [Super Early Discount] *Limited quantity
Full type 4,165 yen (tax included)
Regular type 3,825 yen (tax included)
Slim type 3,315 yen (tax included)
Boxer type 4,165 yen (tax included)
[Early Bird Discount Set Plan] *Limited quantity
Regular・Full・Slim・Boxer Set of 4 14,560 yen (tax included)
・ Sales period: February 19 (Fri)-April 20 (Tue), 2021
・Product page URL: https://www.makuake.com/project/hogara/
*1 What is TOYOSHIMA 's "Repur Processing"?
"Repur" uses chemicals to add functions by post-processing fibers (threads, fabrics, products). This product has added "antibacterial", "deodorant" and "room drying" functions. Suppresses the smell of sweat and room drying odors.
・Antibacterial: Suppresses the growth of bacteria on the fabric and suppresses the occurrence of odors.
・Deodorant: It has the effect of reducing the smell when sweating.
・Room airing: Suppresses unpleasant odors caused by half-drying
* Reference site: https://www.repur.jp/
<Main features>
・Not only does it break down the odor components that are currently occurring, but it also suppresses the growth of bacteria on the fibers that are the source of odors that will occur in the future.
・Even after processing, the texture and color of the original material are not impaired.
・It is also excellent in washing durability, and the effect does not decrease even after repeated washing.
・It is possible to add up to 5 functions such as antivirus function and pollen shedding function.
*Not included in this product.
*2 What are the 4 layers of the new material?
4 layers of new materials that create "comfort"
(1) Water-absorbing quick-drying sheet
Absorbs quickly and feels smooth on the skin.
② Absorbent sheet (antibacterial and deodorant)
Even on heavy days, it absorbs water powerfully and keeps it.
Because of the antibacterial and deodorizing treatment, you can rest assured even during long meetings, classes, and traveling.
③ Waterproof sheet
After absorbing a lot of water with the absorbent cloth, prevent leakage with the waterproof cloth.
④ Shorts fabric
■ About donations
ORGABITS HP: https://orgabits.com/
■Toyoshima & Co., Ltd.
https://www.toyoshima.co.jp/
https://my-will.jp/
