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  • TOYOSHIMA, SOFTBANK, AND MITSUFUJI JOINTLY EXHIBIT AT THE 7TH WEARABLE EXPO ~FIRST UNVEILING OF A WRISTBAND-TYPE DEVICE DEDICATED TO HEAT COUNTERMEASURES~

2021.01.25

TOYOSHIMA, SoftBank, and Mitsufuji jointly exhibit at the 7th Wearable EXPO ~First unveiling of a wristband-type device dedicated to heat protection~

Press ReleaseEvents & Exhibitions
A Toyoshima & Co., Ltd. that proposes future lifestyles with the power of fashion (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku) and SoftBank Corp. (President & CEO: Ken Miyauchi, Minato-ku, Tokyo), which provides various telecommunications services and solutions, and Mitsufuji Corp. (President & CEO: Ayumu Mitera, Seikacho, Kyoto), a wearable platformer, will jointly hold the event at Tokyo Big Sight. We will exhibit at the 7th Wearable EXPO for 3 days from January 20th (Wed.) ~ January 22nd (Fri.). At the booth, Mitsufuji's wristband-type device dedicated to heat protection will be unveiled for the first time, and a smart life will be proposed by collaborating with the three companies. We also accept online business negotiations.

Toyoshima & Co., Ltd. announced the SDGs Declaration in June 2020. Among the five missions of the TOYOSHIMA are "Creating people-friendly communities" and " Creating innovative businesses In order to contribute to these two missions, we have compiled a vision of the "Wearable Smart Town "kurumi" concept" that contributes to and leads to solutions by utilizing fashion tech to various issues faced by the region. Based on this concept, this wearable EXPO will feature a concept for solving regional issues that will be made possible by collaboration between SoftBank Corp.'s high-precision positioning service "ichimill" and Mitsufuji Corporation's smartwear "hamon", and a new wristband-type device "hamon band™" that is expected to be used in this concept. We propose problem solving and smart life realization.

Since 2017, TOYOSHIMA has been developing smart clothing with tech companies with the latest technologies through the CVC Fund in order to explore our role in a world where 5G and ICT are spreading and Society 5.0 is being promoted.


・Exhibition outline

We will introduce the "concept of solving regional issues" through collaboration between the three companies and the new wristband-type device "hamon band™" of Mitsufuji's new product.

【Concept of solving regional issues through collaboration among three companies】



A new wristband type device [hamon band™]


This is a wearable device dedicated to heat countermeasures that implements Mitsufuji's data technology cultivated in the wearable type in a wristband type. Based on the heartbeat information obtained from conventional clothing-type devices, it is possible to visualize the heat risk in advance from the pulse information by applying an algorithm that captures changes in the rise in core body temperature. By visualizing the state of the body using not only heart rate information but also data sensed from pulse waves, we will remove the "unpleasant" in the world and develop it into a safe and secure environment.

 

・What is the “Wearable Smart Town 'kurumi' Concept”?

The population has been declining since 2010, and with the advent of a super-aging society, issues such as the growing need to care for the elderly, a shortage of workers, and an increase in medical expenses borne by the government have become issues. Under these circumstances, it is predicted that each region will need to make further efforts in the future to promote the health of residents and create livable cities, with the key word being "health."
In a world where 5G and ICT are spreading, various high-performance sensing devices and health management services that lead to "health" are appearing. However, there is a problem that it is difficult to secure the cost because the work load is large and individual effects cannot be verified. In response to this issue, we will propose various smart wear and services together to support each region to make it easier to introduce devices and services.



・What is Mitsufuji Co., Ltd. “hamon”?

It is a solution that visualizes physical conditions such as stress, drowsiness, heat risk, etc. by combining accurate continuous heartbeat information obtained from sensing technology using silver-plated conductive fiber AGposs and data analyzed by a unique algorithm.



・ What is SoftBank Corp. “ichimill”?

This service enables highly accurate positioning with an error of several centimeters by performing RTK positioning*2 using signals received from GNSS*1 such as the Quasi-Zenith Satellite "MICHIBIKI".
*1 General term for satellite positioning systems such as QZSS (Quasi-Zenith Satellite System), GPS, GLONASS, and Galileo
*2 A method that enables high-precision positioning by using two receivers, a fixed station and a mobile station, and exchanging information between the two points in real time.



・ Overview of the 7th Wearable EXPO

Date: January 20th (Wednesday) to 22nd (Friday), 2021 10:00-18:00 *Until 17:00 on the last day only
■ Venue: Tokyo Big Sight West Hall 4
■Booth number: W24-55
■Online business meeting URL: https://nepconjapan.eventxtra.com/booth/7wRYZdfrxByRBxxLNRcU7jr3y2N6mxCV1wL9VByTaCoq

 

■Toyoshima & Co., Ltd.

Founded in 1841. In our 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and from final product planning to production management and delivery Japan and are developing our business comprehensively in all processes of the fashion industry. In addition, as a company that promotes the development and provision of various sustainable materials, investment in tech ventures, and development of smart wear, we have set out our stance on sustainable & technology with the statement "MY WILL".
https://www.toyoshima.co.jp/
https://my-will.jp/
 

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