This year's collaboration includes model Mayumi Sada, Izumi Shirahama, who has been engaged in various other expressive activities in addition to Rabri as a new model, stylists Tsugumi Wataru, and Chiharu Momoji.
As before, the mask made of antibacterial treatment on the TRUECOTTON of the whole garment has been remodeled so that it can be worn more comfortably and beautifully. In addition, the shape of the case for storing the mask has been greatly changed, and a new mask strap that is convenient for putting on and taking off the mask will be sold as a set.
TRUECOTTON yarn is made from organic cotton that "shows the face of the producer" and is carefully cultivated by people who work in a working environment that protects health and safety on the rich farms of the Turkish spinning group "UCAK TEKSTIL". Turkey, a TRUECOTTON-producing country, has one of the strictest regulations on the cultivation of genetically modified crops among countries that comply with EU laws and regulations. Under these regulations, TRUECOTTON is grown in a way that has a low risk of contamination with genetically modified seeds, and is also characterized by overwhelmingly low garbage contamination due to machine-picked harvesting. Keeping genetically modified seeds away will lead to the selection of seeds that circulate into the future and contribute to a sustainable global environment.
* According to the standards of organic farming in each country, the use of genetically modified seeds is basically not permitted.
The mask is coated with washable antibacterial treatment on this TRUECOTTON yarn and knitted seamlessly to reduce the burden of wearing it for a long time. In addition, the mask case made of quilted material of the same TRUECOTTON has a multi-pocket bi-fold type that greatly improves the functionality. The mask strap that was commercialized this time due to the needs of collaborators is a ribbon with a cute pom-pom design, and not only as a functional aspect but also as a fashionable accent.
This TRUECOTTON antibacterial mask set will be available for pre-order on the EC site "STYLEVOICE.COM" from 12/24 (Thursday).
A portion of the proceeds will be used to support WWF JAPAN's activities to protect rare wildlife, forests and oceans, and to support activities aimed at the sustainable use of natural resources and the prevention of global warming.
Choosing a TRUECOTTON mask from among the many masks is a new value choice that pays attention to the production background by "organic cotton that shows the face of the producer", and as a result, it leads to participation in activities for a "better future of the earth". And in the future, Toyoshima & Co., Ltd., TRUECOTTON yarn that has made it possible to trace to the yarn will be sewn and knitted, And we will aim to achieve "full traceability" that enables traceability up to the final product.
Designed by Mayumi Sada
Designed by Izumi Shirahama
Wataru Tsugumi's design
Designed by Chiharu Dodo
A set of washable antibacterial mask, mask case, and strap.
Filters and kitchen paper can be inserted from the pocket at the bottom of the mask, and functions can be enhanced according to the season and environment. A panda logo tag is attached to the mask case.
Each set ¥ 3,800 (excluding tax)
WWF is a global environmental protection organization active in more than 100 countries, aiming for a future where people live in harmony with nature.
© 1986 Panda Symbol WWF ® “WWF” is a WWF Registered Trademark
About TRUECOTTON
Organic cotton yarn that can identify "farms and spinning mills". Toyoshima & Co., Ltd. was born by signing an exclusive sales agreement with UCAK TEKSTIL, a spinning groove of Turkish Organics, a representative of traceable cotton, for Japanese companies. Since integrated management from farm to spinning can be performed, it is possible to provide organic cotton yarn that can identify "farm and spinning factory". Cotton is grown from seeds that have not been genetically modified, and is harvested by machine picking, so it is organic cotton with little contamination with foreign substances. Choosing organic cotton actually protects producers from health hazards such as pesticides. It is an organic cotton yarn made in an environment where even people who work in spinning cotton factories who make yarn can feel that they will work energetically tomorrow.
TRUECOTTON HP: http://truecotton.jp/
TRUE COTTON Instagram: TRUECOTTON
About TOYOSHIMA
Founded in 1841. During our nearly 180 years of history, we have expanded our business areas in response to the changing times. Currently, we are involved in a series of processes, from purchasing and selling raw materials, threads and fabrics from all over the world, to final product planning, production management, and delivery. In addition, as a company that develops and provides various sustainable materials, invests in tech ventures, and promotes the development of smartwear, we have established our stance on sustainability and technology with the statement "MY WILL." increase.
https://www.toyoshima.co.jp/
https://my-will.jp
