The T-shirts to be released this time use the patterns <rytmi>, <punos> and <HERTTA> from the HELMi nordic line, and the cuffs have a soft flare. We have prepared things with a clean silhouette. The fabric used is 70% cotton and 30% polyester, and 20% organic cotton is used, and it is an item that seems to be useful in early spring with UV protection and water absorption and quick drying functions.
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HELMi nordic line rytmi pattern/punos pattern T-shirt
What is the “Orgabits Project” developed by Toyoshima & Co., Ltd., Ltd.?
An organic cotton promotion project in which the largest number of apparel brands in Japan participates. Currently, about 90 brands are participating in the "reversal idea" of delivering 100% organic cotton products to 100 times more people, and about 900,000 items are produced annually. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle is expanding as a social contribution activity that allows you to participate in fashion through one piece of clothing.
About 15% of the pesticides and 7% of the pesticides used in the world are used on cotton produced by conventional cultivation methods (*source: Textile Exchange), which causes soil pollution and environmental problems. It contains various problems such as On the other hand, organic cotton refers to cotton that has been organically grown on farmland that has not used pesticides or chemical fertilizers for at least three years. As the demand for organic cotton increases, it is expected that cotton cultivation by conventional cultivation methods will decrease and the problem will be improved.
[Orgabits official website] http://orgabits.com/
[Orgabits Facebook] https://www.facebook.com/orgabits
■ Product overview
<rytmi (rhythm)>
A lot of cute fruit-like flowers are whispering to the rhythm of the branches, expressing a modest smile.
You can see how pollen is flying here and there while making a wish with a feminine scent.
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Product name: HELMi nordic line rytmi pattern T-shirt
Color: Yellow/Green/Blue
Size: FREE
Price (excluding tax): ¥2,900
Release date: Friday, April 22, 2016
<punos>
Pnos expresses the structural aspect of knitting and building. It also means that one piece of fabric is woven with warp and weft.
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Product name: HELMi nordic line punos pattern T-shirt
Color: Yellow/Red/Blue/Black
Size: FREE
Price (excluding tax): ¥2,900
Release date: Friday, April 22, 2016
<HERTTA>
Hearta expresses heartfelt thanks and wishes for world peace. In today's chaotic times, I imagined a flower garden as a way to unite our hearts and live happily together. Hearts are incorporated into the petals of flowers to bring happiness.
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Product name: HELMi nordic line HERTTA T-shirt
Color: White/Gray/Black
Size: FREE
Price (excluding tax): ¥2,900
Release date: Friday, April 22, 2016
■ ehka sopo
I like things that are nostalgic and old-fashioned.
I'm attracted to new things, but my favorite things never change.
ehka sopo is a brand for girls who mix old and new things in their own way based on natural and girly, and always enjoy fresh fashion.
http://ehkasopo.com/
■ HELMi nordic line
HELMi means "pearl" in Finnish, or a spherical object used for beads and jewelry.
It is a nickname that comes from the image of pearls, and it can also refer to [specially good things] or [extraordinarily excellent things] among certain things. HELMi nordic line products are designed with the goal of conveying the kindness and warmth of Scandinavia to the world.
*In addition, nobleidea53 Co., Ltd. is planning, producing, and promoting the license in Japan.
http://www.nobleidea53.com/
