A project to reuse discarded ingredients" FOOD TEXTILE "First collaboration with "Hanafukin" of Nakagawa Masachi Shoten, a long-established store in Nara! |News| Toyoshima & Co., Ltd.

The first collaboration with "Hanafukin" of "FOOD TEXTILE", a project to reuse waste ingredients, of Nakagawa Masanachi Shoten, a long-established store in Nara!

Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku A project to reuse discarded ingredients from the fashion industry "FOOD TEXTILE (Food Textile)" has collaborated with Hanafukin using the Nara craft "Kayaori" developed by Nakagawa Masanachi Shoten Co., Ltd. (President & CEO: Aya Sengoku, Nara City, Nara Prefecture), a long-established store in Nara founded in 1716. The product will be released sequentially from June 29 at Nakagawa Masanachi Shoten's directly managed stores and the official online shop.

Toyoshima & Co., Ltd. began with Tencel about 30 years ago, and handles environmentally friendly materials such as organic cotton. We have been working to promote sustainability in the fashion industry. FOOD TEXTILE is Toyoshima & Co., Ltd. It is a project consisting of three companies: a food company that provides colored raw materials, and a collaborative company that develops products with its dough. We purchase non-standard ingredients, cut vegetable scraps, and coffee dumplings that have been discarded in the past from food-related companies and farms, extract the ingredients contained in the food, and dye them into dyes. This time, we reused five types of ingredients that were scheduled to be discarded and dyed "Hanafukin", a long-selling product of Nakagawa Masanachi Shoten.

■ "Flower towel" dyed with 5 kinds of vegetables and fruits
Hana Dish Towel is a beautiful and functional dish towel that reproduces Nara's craft "Kayaori", whose demand has decreased with the times. The designer of Nakagawa Masashichi Shoten said, "Since it comes in contact with food, I want to dye it with the same food." The purple sweet potatoes, apricots, and blueberry residue used to dye the flower towels are from Yamamoto Sataro Shoten and Horiuchi Fruit Garden, which are also sold at Nakagawa Masashichi Shoten. The red turnip is from Kiso Town. Food does not have only one color, but by drawing out a wide range of pigments in the material, it is possible to create vivid and deep colors. Therefore, you can enjoy the unexpected color expression, for example, you can make a beautiful blue dish towel even though it is "red turnip". It is a product that can be used for a long time because it is less likely to fade than vegetable dyes.

■ Product overview

Line up:
Flower dish towels dyed with purple sweet potatoes (Murasaki sweet potato: Sataro Shoten), flower dish towels dyed with Japanese apricot fruit (Japanese apricot: Horiuchi fruit garden), flower dish towels dyed with blueberries (Blueberry: Horiuchi fruit garden)
Flower towels dyed with Japanese mustard spinach (Komatsuna: Hirano Farm), flower towels dyed with red turnips (red turnip: Kiso Town, Nagano Prefecture)

Release date:
Released sequentially from June 29 (Monday)
Directly managed by Nakagawa Masashichi Shoten
Nakagawa Masashichi Shoten Online Shop (https://nakagawa-masashichi.jp/)
FOOD TEXTILE Official Online Shop (https://foodtextile.shop/)

price:
¥1,000 each (excluding tax)

■ "Nakagawa Masashichi Shoten"

Founded in 1716 (first year of Kyoho), this long-established store in Nara celebrated its 300th anniversary in 2016. With the changing times, we started planning, manufacturing and selling miscellaneous goods centered on hemp cloth, and established the first SPA business format in the craft industry. With brands such as "Nakagawa Masashichi Shoten", "Yu Nakagawa", and "Nipponichi", we have more than 50 directly managed stores nationwide. With the vision of “revitalizing Japanese crafts!”, we have created many tools for daily life that make use of the rich materials, techniques, and customs of various parts of Japan.

■ "FOOD TEXTILE "

FOOD TEXTILE is a project to reuse waste ingredients from the fashion industry. We purchase non-standard ingredients such as irregular shapes that have been discarded in the past, as well as scraps of cut vegetables, from food-related companies and farms, extract the ingredients contained in plants, and dye them as dyes. In addition to developing original products, we have collaborated with various fashion brands in Japan to promote production, sales, and commercialization, and have been tackling the problem of food loss from the apparel industry. Currently, we are collaborating with more than 15 domestic food-related companies, agriculture, and farms to build a sustainable system that connects industries.

■Toyoshima & Co., Ltd.

Founded in 1841. During our nearly 180 years of history, we have expanded our business areas in response to the changing times. Currently, we are involved in a series of processes, from purchasing and selling raw materials, threads and fabrics from all over the world, to final product planning, production management, and delivery. In addition, as a company that develops and provides various sustainable materials, invests in tech ventures, and promotes the development of smartwear, we have established our stance on sustainability and technology with the statement "MY WILL." increase.

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