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  • Project "FOOD TEXTILE" to reuse waste ingredients Opens on Tuesday, June 23 With HARAJUKU "The alley" store uniforms are made!

2020.06.19

`` FOOD TEXTILE'', a project to recycle waste ingredients, opens on 6/23 (Tue.) WITH HARAJUKU ``THE ALLEY'' store uniform!

Press ReleaseSustainability
Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku "FOOD TEXTILE (Food Textile)", a project to reuse waste ingredients from the fashion industry, is a full-fledged tea store from Taiwan "THE ALLEY" developed by Potomac Co., Ltd. (President of each company: Koji Kinshi, Kobe City, Hyogo Prefecture) Array)" store staff aprons and cut and sewn were produced.

Toyoshima & Co., Ltd. has been working to promote sustainability in the fashion industry by handling environmentally friendly materials for about 30 years. FOOD TEXTILE is Toyoshima & Co., Ltd. It is a project consisting of three companies: a food company that provides colored raw materials, and a collaborative company that develops products with its dough. We purchase non-standard ingredients, cut vegetable scraps, and coffee dumplings that have been discarded in the past from food-related companies and farms, extract the ingredients contained in the food, and dye them into dyes. This time FOOD TEXTILE we will make aprons and cut and sew using dyed fabric by reusing discarded tea leaves from Taiwanese tea store "THE ALLEY", which serves tapioca milk tea and other products, and will open in WITH HARAJUKU on Tuesday, June 23 It has been decided that it will be adopted as the uniform of the ALLEY store staff.



THE ALLEY(the array)Uses the dryness of the original tea leaves "Royal No. 9"
This time, the FOOD TEXTILE project helped THE ALLEY's eco-friendly efforts from the perspective of "TEA x fashion". THE ALLEY's exclusive apron and cut-and-sew have been completed using the popular tea leaves "Royal No. 9" specially blended by THE ALLEY's tea master and dyed in a gentle brown earth color.








【apron】
The apron is made of 100% cotton Katsuragi fabric dyed with a gentle caramel-colored dye extracted from tea leaves. This is an apron with original specifications only for THE ALLEY, such as the workability of the staff, the number and dimensions of the pockets, etc.


 

[Cut and sew]
Knit fabric dyed with extracted natural color dye is used for the cut and sew. Although it is simple, it is a cut and sew that can be used for everyday wear, with attention to details such as the henley neck, stitching, and the slit at the hem.


■ "T.HEALLEY(thethatstomach)"

"It's time for Tea Falling in love with tea, a beautiful life"
A tea brand from Taiwan that develops globally, mainly in Asia, such as New York, Paris, and London, based on the concept of
We offer creative tea drinks using carefully selected tea leaves, food and sweets menus that go well with tea.
THE ALLEY Japan Official Site http://www.the-alley.jp/


■ "FOOD TEXTILE "

 



FOOD TEXTILE is a project to reuse waste ingredients from the fashion industry. We purchase non-standard ingredients such as irregular shapes that have been discarded in the past, as well as scraps of cut vegetables, from food-related companies and farms, extract the ingredients contained in plants, and dye them as dyes. In addition to developing original products, we have collaborated with various fashion brands in Japan to promote production, sales, and commercialization, and have been tackling the problem of food loss from the apparel industry. Currently, we are collaborating with more than 15 domestic food-related companies, agriculture, and farms to build a sustainable system that connects industries.


■Toyoshima & Co., Ltd.

Founded in 1841. During our nearly 180 years of history, we have expanded our business areas in response to the changing times. Currently, we are involved in a series of processes, from purchasing and selling raw materials, threads and fabrics from all over the world, to final product planning, production management, and delivery. In addition, as a company that develops and provides various sustainable materials, invests in tech ventures, and promotes the development of smartwear, we have established our stance on sustainability and technology with the statement "MY WILL." increase.

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