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  • アパレル業界発のフードロス削減プロジェクト“FOOD TEXTILE”“Ungrid”との初コラボアイテムを4/15(水)より発売開始!

2020.04.15

アパレル業界発のフードロス削減プロジェクト“FOOD TEXTILE”“Ungrid”との初コラボアイテムを4/15(水)より発売開始!

Press ReleaseCollaboration
Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku A project to reuse discarded ingredients from the fashion industry "FOOD TEXTILE (Food Textile)" will release tank tops and T-shirts in collaboration with the fashion brand "Ungrid" developed by MARK STYLER Co., Ltd. (President & CEO: Masanori Akiyama, Hiroo, Shibuya-ku) at Ungrid stores and official online stores from Wednesday, April 15.

Toyoshima & Co., Ltd. has been working to promote sustainability in the fashion industry by handling environmentally friendly materials for about 30 years. FOOD TEXTILE is Toyoshima & Co., Ltd. It is a project consisting of three companies: a food-related company that provides raw materials for color, and a collaborative company that develops products with its dough. We purchase non-standard ingredients, cut vegetable scraps, and coffee dumplings that have been discarded in the past from food-related companies and farms, extract dyes from the ingredients contained in the food, and dye them. Ungrid, which collaborated this time, pursues comfort with the desire to enjoy being born as a woman to the fullest, and to wear free fashion based on casual, and proposes clothes that allow you to spend a comfortable daily life according to TPO. For the dyeing of the T-shirts and tank tops to be released, we use colors extracted from the tree of life, Kewpie, and echinacea (herb), lettuce, and blueberries that will be discarded from Horiuchi Fruit Garden.

■FOOD TEXTILE×Ungrid CollaborationItemProduct Overview 

Gentle color items dyed with pigments extracted from food materials that are scheduled to be discarded. It is one piece that I want to wear every day. The classic shape allows you to match it with a wide range of bottoms. A natural color adjusts to styling.

Product name / Food dye TEE
Color / Khaki Gray (Echinacea) Purple (Blueberry)
Size / FREE SIZE
Price (excluding tax) / ¥5,000

Online store URL: https://runway-webstore.com/ungrid/

■ "
Ungrid"


A New Class Casual
At Ungrid, we want you to enjoy being born as a woman to the fullest, and we want you to have a free fashion based on casual. I will make a proposal. The clouds flow, the wind blows, the sun shines on my skin, I feel the sea. People laugh and rejoice. Cherish what you can't give up and be grateful for now. May your day be a special day by being wrapped in “Ungrid” clothes… I put my heart into each and every one of them.
 

■ "FOOD TEXTILE"



FOOD TEXTILE is a project to reuse food waste from the fashion industry. We buy non-standard ingredients such as irregular shapes and scraps of cut vegetables from food-related companies and farms, extract the ingredients contained in the plants, and dye them with dyes. In addition to developing original products, we have worked with various domestic fashion brands to promote production, sales, and commercialization, and have tackled the food loss problem from the apparel industry. Currently, we are building a sustainable system that connects industries by collaborating with more than 15 domestic food-related companies, agriculture, and farms.
 

 

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