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  • Limited time only! oblekt, a brand that mainly uses sustainable materials, will be holding a POPUP SHOP on the 2nd floor of Isetan Shinjuku Main Building = The Stage #2 from February 19th (Wednesday) to February 25th (Tuesday)!

2020.02.14

Limited time only! oblekt, a brand that mainly uses sustainable materials, will be holding a POPUP SHOP on the 2nd floor of Isetan Shinjuku Main Building = The Stage #2 from February 19th (Wednesday) to February 25th (Tuesday)!

Press ReleaseProductsEvents & Exhibitions
Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City) The brand oblekt developed by Naka-ku) will hold a POPUP SHOP for ladies and menswear from 2/19 (Wednesday) ~ 2/25 (Tuesday) at Isetan Shinjuku Main Building 2F = The Stage #2.


< oblekt > is a fine and easy wear brand that perfectly blends into your relaxed daily life. We use state-of-the-art sustainable materials to create eco-friendly collections. < oblekt > hopes to create a positive movement that involves people around them by making environmental awareness fashionable, creating awareness that "environmental consideration is cool, rich and wonderful." oblekt is a brand that offers eco-friendly options without sacrificing the fun of fashion.

That < oblekt > 2/19 (Wed.) ~ 2/25 (Tue.) POPUP SHOP will be held at Isetan Shinjuku main building 2F I will.
In addition to original lines that use naturally-friendly materials such as organic and recycled materials, actresses and models Special collaboration with Miyako Takayama, and an apron brand created by Junichi Goto, a food coordinator. Special collaboration apron with "DRESSEN", We also develop sustainable select items purchased from all over the world. Along with the opening of the POPUP SHOP, there will also be special events and limited novelty gifts for Miyako Takayama!

■ oblekt POPUP SHOP Details
<POPUP SHOP period>
 

2/19 (Wed)-2/25 (Tue) 10:00-20:00
Isetan Shinjuku Main Building 2F = The Stage #2

3-14-1 Shinjuku, Shinjuku Ward, Tokyo



〈Miyako Takayama visit event〉
2/23 (Sun) 13:00-15:30
To commemorate the opening of the POPUP SHOP at Isetan, an event will be held to visit Miyako Takayama!
You can talk directly with the person about the particulars of this collaboration product and recommended coordination.
For more information, please visit our official Instagram: oblekt
Check out the official website oblekt!

■ Product overview
 

&lt;Lyocell linen boiler jumpsuit&gt;<Lyocell linen boiler jumpsuit>



<Rayon Hemp Stripe Dress x Lyocell Hemp Flare Dress><Rayon Hemp Stripe Dress x Lyocell Hemp Flare Dress>


<double breasted jacket><double breasted jacket>


<DRESSEN x oblekt apron><DRESSEN x oblekt apron>


<BOTANICAL COMFY DENIM PANTS x JACKET><BOTANICAL COMFY DENIM PANTS x JACKET>



* We also have many other collaboration items and products.

 

■ oblekt
oblekt means "creation" in Swedish. Fine basics and subtle spice for men and women who know better. Clothing that allows people to return to themselves when they wear it, in a world full of things and exhausted from information. The concept is to match the color of the wearer and to blend in with the wearer's wardrobe. Wear that is active, elegant, and enriches your time off. oblekt delivers new value that colors the comfort of such adults.

Official Instagram: oblekt
Official website oblekt



■ Takayama Miyako
Born in 1982. Widely active as a model, actress, and radio personality. My hobbies are cooking and running marathons. Instagram is popular for introducing dishes and utensils as "#Miyaregohan". In his hobby marathon, he holds the record of completing the Yokohama Marathon 2016 in 3 hours and 41 minutes. He has authored "Takayama City's Gourmet Appearance 'Shitatakani' and 'How to spend time in your own way'" and the second book, "Takayama City's Gourmet Appearance 2 'Daily Tips and Tricks'". There is.

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