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  • 「TOYOSHIMA x Makuake」食品ロス対策プロジェクト発のバッグ、臭いさよならTシャツ2月27日(木)よりプロジェクト開始!

2020.02.28

"TOYOSHIMA x Makuake" Bags from the Food Loss Countermeasures Project, Smelly Goodbye T-shirt Project starts on Thursday, February 27!

Press ReleaseProducts
Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City) Naka-ku) is a support purchase service for atarashii things and experiences operated by Makuake, Inc. (President & CEO: Ryotaro Nakayama, Shibuya-ku, Tokyo) Makuake" will start a new product project from February 27th.
In this second installment, we will exhibit bags from "FOOD TEXTILE"*, a project to tackle food loss problems from the fashion industry, and deodorant T-shirts made from materials that have been uniquely processed with the latest processing.
(* https://youtu.be/1hqwdRJmfss FOOD TEXTILE project to reuse waste ingredients from the fashion industry)
 




In the first round, which was held last December 2019, the target amount was achieved on the first day of the start, and there were some items with a maximum achievement rate of over 700%, and all three items exhibited far exceeded the target amount. .
This time as well, we planned two products based on the project concept of "production without waste," "products with stories," and "materials unique to TOYOSHIMA."
After the project starts on February 27th, we will ask for support until the end of March. After that, production will start in April, and we plan to deliver it to you around the beginning of June.

 

■Solving issues for both the fashion industry and users,
About the TOYOSHIMA x Makuake Project 【Project Members' Comments】

The project with Makuake was the brainchild of an employee around 30 years old who is active in the center of each unit of the TOYOSHIMA.

"We want to deliver the amount we need to those who really need it."
As a trading company, we had to go through a number of stages to actually deliver a product that we thought was good to customers, which inevitably took a long time, and we felt that there were issues with inventory problems in the fashion industry. However, from the large amount of support in the first phase, I was moved by the fact that there are so many people who need the ideas and products we planned.

"A project in which members with the same values and serious thoughts gather across departments and countries"
Within a large organization, I want to not only follow the work of my seniors and predecessors, but also create a movement that naturally creates challenges for new businesses and projects within the company. Members with such passion transcend departments and countries (Nagoya Head Office, Tokyo Head Office, Ichinomiya Headquarters, Hong Kong office, Indonesia office, etc.).
Although we are a trading company, we can not only directly produce good products and ideas directly to users in the shortest and fastest time, but also know if they are really needed before production and sales, which is a unique feature of crowdfunding. We will continue to approach the industry and users to solve their problems.

■Products released in February
4 Any TOTE
presented by FOOD TEXTILE


A tote bag with plenty of necessary functions for everyone who works hard every day, such as nomad workers, free desk workers, and businessmen who often go on business trips.
We purchase non-standard ingredients and food residue such as cut vegetable scraps from food-related companies and farms, extract the ingredients and use them as dyes to make FOOD TEXTILE fabrics.
'4 Any' has the meaning of 'Anytime', 'Anywhere', 'Anyone' and 'Anything'. It is an easy-to-clean and eco-friendly tote bag.
 

Upper surface: “Coffee grounds” from Tully’s Coffee Lower surface: Non-standard “persimmon” from Horiuchi Fruit Garden

 

Non-standard "herb (junivar)" on the upper surface of the tree of life "Bottom surface- non-standard "herb (echinacea)" of the tree of life

 

Upper surface: Non-standard “blueberry” from Horiuchi Fruit Garden Lower surface: Non-standard “herb (Echinacea)” from Tree of Life

Business features
・Pocket with cushioning material that can store a 13-inch PC or tablet device
・ Slide parts that can store documents
·Freestanding

[Product details] 4 Any TOTE presented by FOOD TEXTILE
Product page URL: https://www.makuake.com/project/4anytote/
Color: ESPRESSO COFFEE × PERSIMMON
JUNIPER × ECHINACEA
BLUEBERRY × ECHINACEA

Size: H32 x W37 x D17 (cm)
Price: ¥16,000~ (excluding tax)
*Early bird discount is in progress
 

NO MORE SMELLY
deodorant t-shirt



When it comes to sweaty season, the problem of odor is worrisome.
Why not enjoy a stress-free and comfortable summer this summer with a T-shirt that uses antibacterial and deodorant processed fabric developed by a textile trading company that is familiar with textiles?

In the coming season, people, regardless of gender, are concerned about the odor of sweat, such as when you stop and move for a moment and you feel a strange smell of sweat, or whether people around you think it smells bad. .
The fabric used in NO MORE SMELLY has undergone TOYOSHIMA 's unique special processing, and has various functions other than antibacterial and deodorizing.

The deodorizing effect is not only effective against the odor of sweat, but also against the odor of aging. It also has an antibacterial effect, so it prevents the growth of bacteria from the sweat that adheres to it, and prevents unpleasant odors from drying indoors.

[Product details] NO MORE SMELLY
Product page URL: https://www.makuake.com/project/not/
Lineup: Men's: ¥ 1,600 ~ (excluding tax) Size S/M/L
Ladies: From ¥1,600 (excluding tax) Size S/M/L
Color: BLACK/GRAY
*Early bird discount is in progress

 

■TOYOSHIMA x Makuake


"Production without waste"
Instead of mass production and mass consumption, we produce only the amount that is needed, when it is needed, where it is needed. Our goal is to create products that are conscious of the SDGs, and we propose a system for doing so.

"A product with a story"
We want you to sympathize with the story of the product, not the price or brand, and purchase it. With that in mind, TOYOSHIMA proposes a new story at Makuake.

“Materials unique to TOYOSHIMA ”
There are materials that we can share because we know textiles from all over the world. As a fiber professional, I will make proposals with confidence.

Partner page URL: https://www.makuake.com/partner/toyoshima/

 

■Toyoshima & Co., Ltd.

Founded in 1841. Over our 170-year history, we have expanded our business areas in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, threads and fabrics from all over the world, planning of final products to production management and delivery, and are comprehensively developing our business in all processes of the Japanese fashion industry.

 

■ Makuake

A support purchase service for things and experiences operated by Makuake, Inc., Ltd., with the vision of “realizing a world where things that should be born are born, things that should be spread are spread, and things that should be left remain”. The service started in August 2013, and it is being used by businesses all over Japan in cooperation with more than 100 financial institutions nationwide, and in cooperation with distribution partners in Japan and overseas, the business will continue to expand even after the end of Makuake. to support.

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