■ Thoughts of ORGABITS and Natural Mooney
Cotton cultivation uses about 15% of the insecticides and 7% of pesticides used worldwide, and is combined with many environmental and social problems such as the massive use of pesticides, soil contamination, and health hazards of farmers. On the other hand, organic cotton is organically grown cotton on farmland that has not used pesticides or chemical fertilizers for more than three years. Unicharm's "Natural Moony" is the first in Japan* to contain organic cotton in the diaper surface sheet. Using organic cotton grown without using pesticides, we are working on activities that are not only safe for baby skin, but also improve the global environment and working environment. If the number of people using organic cotton increases, the number of organic cotton fields will increase, and the conventional cotton cultivation method will decrease, and the global environment will improve a little. This will make future children smile. "ORGABITS" and "Natural Moony" work together to think about good things for the global environment and the future of children. The donations collected through "Natural Mooney" this time will be donated to the Peace by Peace Cotton Project (PEACE BY PEACE COTTON) through Toyoshima & Co., Ltd.. It will be used to support organic cotton farmers in India and support school attendance.
*Japan for major baby diaper surface sheets in Japan, according to Unicharm research in March 2016
■Outline of implementation
〈Implementation period〉Limited time from early November to the end of sales of eligible products
〈URL〉 Introduction of Natural Mooney initiative https://www.babytown.jp/b/goods/diapers/bt1147.html
〈How to participate〉 If you purchase eligible products of "Natural Moony", you will receive "a part of the amount per box"
From Unicharm through Toyoshima & Co., Ltd., the Piece-by-Piece Cotton Project
(Peace by peace cotton).
* The collected donations support organic cotton farmers and the spread of organic cotton in India
It is used to support the school attendance of children of organic cotton farmers.
〈Target products〉 "Natural Mooney" is born ~ 5,000g: 126 sheets S: 116 sheets
(Limited to stores, sold for a limited time)
What is the Augavitz Project?
"Orgabits" is an organic cotton spread project that started in 2005 with the idea that everyone should contribute "a little bit" to the global environment and producers. In order to facilitate the use and popularization of organic cotton, we have adopted a "reversal idea" to deliver 10% organic cotton products to 100 times more people, regardless of the amount of organic cotton used in one piece of clothing. More than 100 fashion brands have participated in the event, producing more than 7.2 million items in total. The activity has expanded to support farmers in the country of origin of organic cotton and NPO corporations, and the circle of social contribution activities that you can participate in on a daily basis through one piece of clothing is also expanding. (*Source: Textile Exchange)
[Orgabits official website] http://orgabits.com/
■ Unicharm Corporation
Unicharm aims to realize a symbiotic society in which people of all generations live together. Unicharm offers baby care products centered on disposable baby diapers, sanitary products such as napkins and tampons, adult excretion care products, and sheet cleaners. We offer cleaning products, wet wipes and masks, pet care products and more.
