Since 2012, the year after the Great East Japan Earthquake, Orgabits has solicited the support of apparel brand companies in Japan, and is working with the NPO Sakura Namiki Network to launch the "Sakura Namiki Project," in which cherry trees are planted in areas hit by the tsunami caused by the Great East Japan Earthquake. We are continuing our efforts to prevent the memory of the disaster from fading by selling products with donations. This event is held as part of the "Sakura Namiki Project", and this is the fourth time we have worked with Vegalta Sendai.
Invite children from the disaster area to the stadium, wear the Orgabits T-shirt, and enter the stadium while holding hands with the players.
Limited release of Vegalta Sendai official goods to help prevent the disaster from fading
The support products for this project have been adopted as Vegalta Sendai official goods, and on the day of the match day, collaboration T-shirts that support the project have been released at Vegalta Sendai's official shop, the goods shop in the stadium, and the official online shop. 10 yen from each item will be used for the activities of the NPO Sakura Namiki Network.
Orgabits will continue to contribute to reconstruction support and regional revitalization from the apparel industry beyond the boundaries of brands.
Product Summary
- Product Name: 19 Orgabits Collaboration T-shirt
- Size: M /L /LL (Unisex)
- Price (tax included) ¥2,990
- Release date: Saturday, April 6, 2019
- Sales location: Yurtec Stadium Sendai goods shop (only when home games are held)
Official shop "Casa Vegalta" (1-7-1 Izumi-chuo, Izumi-ku, Sendai-shi, Izumi-chuo Station Building 2F)
Vegalta Sendai goods online shop (https://www.vegalta-onlineshop.com)
*Sales at the online shop will start from 4/9 (Tue.).
■What is Orgabits?
Organic cotton diffusion project in which the largest number of apparel brands in Japan participates
About 15% of the world's pesticides and about 7% of the pesticides used* are used* in the cultivation of cotton, which is used as a raw material for clothing. Environmental and social issues are intertwined. On the other hand, organic cotton is cotton that has been organically grown on farmland that has not used pesticides or chemical fertilizers for more than three years. The widespread use of organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the problems in the world's growing regions.
"Orgabits" is an organic cotton spread project that started in 2006 with the idea that everyone should contribute "a little bit" to the global environment and producers. In order to facilitate the use and spread of organic cotton, about 100 brands are currently participating, with a cumulative total of 684, based on the "reversal idea" of delivering 100% of the product to 100 times the number of people, regardless of the amount of 100% used in one garment. We produce over 10,000 items. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle of social contribution activities that can be participated in on a daily basis through one piece of clothing is also expanding. (*Source: Textile Exchange)
■ Sakura Namiki Project
The "Sakura Namiki Project" is a project promoted by the NPO Sakura Namiki Network. The Great East Japan Earthquake, which struck suddenly on March 11, 2011, was a major disaster that left more than 20,000 people dead or missing. The Tohoku region has experienced many tsunami-related disasters in the past. Looking back at history, a big tsunami always hits Sanriku once every 100 years. It is necessary to pass down the story of this great tsunami from generation to generation and make efforts to never forget the damage. In the hope that it will serve as a target of "evacuation" in the event of a large tsunami predicted in the future and play a role in protecting the residents, we decided to plant cherry blossoms at the arrival point of the tsunami and create a memorable row of cherry blossom trees. rice field. The "Sakura Namiki Project" was launched by the people of Tohoku who have a strong desire to plant cherry trees and volunteers who are involved in flowers. We started planting trees in the spring of 2012, and have so far planted approximately 5,063 cherry trees in Fukushima, Miyagi, and Iwate prefectures.
■ Vegalta Sendai
A professional soccer club that belongs to the Japan Professional Soccer League (J League), whose hometown is Sendai City, Miyagi Prefecture, Japan. The Tanabata Festival, a summer tradition in Sendai, the City of Trees, was born from the legend that Orihime (Vega) and Hikoboshi (Altair), who shine across the Milky Way, can only meet once a year on the day of Tanabata. rice field.
