Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Nishiki 2-15-15), the organic cotton brand "Ogavits" is a "winter hair care campaign" implemented by the talented organic care brand "John Masters Organics" born at a salon in New York based on the concept of "a luxury beauty line that respects the earth." It will be developed for the first time as a gift product to purchasers. This campaign will start on Wednesday, December 5, 2018.
Organic materials are used not only for products but also for presents for purchasers.
Point1■ Adopts Orgabits fabric, which has an affinity with the brand concept of "john masters organic", which is "a luxury beauty line that respects the earth". We aimed for a finish that is not only functional but also comfortable on the skin.
Point2■ 1 yen for each product developed this time will be used for organic cotton promotion activities in India.
Point3■To match the color of this year's John Masters Organic Christmas coffret package, we dyed it green to create a limited-edition Christmas look.
original face towel
Outline of “Winter Hair Care Campaign”
During the period, customers who purchase 2 or more of their favorite medium size shampoo and conditioner (473ml) will receive a “John Masters Organic” original face towel.
Sale period: 12/5 (Thursday) ~ 12/25 (Tuesday) * Ends as soon as it runs out
We pay homage to the farmers who grow and pick the plants, to the sun, water and everything on earth. Luxury isn't just about gorgeous things, it's about returning to the origins of a natural lifestyle and living comfortably every day. The beauty of life on earth, our beauty. Organic in everyday life.
John Master, who was active at a hair salon in Soho, NY, has spent many years researching from the time he started mixing organic essential oils in his home kitchen to the introduction of luxury organic products around the world. In the 1980s, while his styling talent became famous among the fashion world and celebrities, he not only satisfied his customers, but also introduced organic hair care and skin care that was loved by people all over the world. It is now loved in many countries.
■What is Orgabits?
Organic cotton diffusion project in which the largest number of apparel brands in Japan participates
About 15% of the world's pesticides and about 7% of the pesticides used* are used* in the cultivation of cotton, which is used as a raw material for clothing. Environmental and social issues are intertwined. On the other hand, organic cotton is cotton that has been organically grown on farmland that has not used pesticides or chemical fertilizers for more than three years. The widespread use of organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the problems in the world's growing regions.
"Orgabits" is an organic cotton spread project that started in 2006 with the idea that everyone should contribute to the global environment and producers little by little. In order to facilitate the use and spread of organic cotton, about 100 brands are currently participating, with a cumulative total of 684, based on the "reversal idea" of delivering 100% of the product to 100 times the number of people, regardless of the amount of 100% used in one garment. We produce over 10,000 items. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle of social contribution activities that can be participated in on a daily basis through one piece of clothing is also expanding. (*Source: Textile Exchange)
[Orgabits official website] http://orgabits.com/
