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According to estimates* by United Nations agencies and the Ministry of Agriculture, Forestry and Fisheries, one-third of the world's food production is thrown away every year, and Japan's annual food loss exceeds 6 million tons. increase. Food Textile focuses on the "color" of food, utilizes its own dyeing technology, and collaborates with various companies to tackle the food loss problem from the apparel industry.

This time, a T-shirt using the non-standard herb “Echinacea” provided by the herb and aromatherapy specialty store “Tree of Life” and the espresso coffee grounds provided by the specialty coffee shop “Tully’s Coffee” originating in Seattle. Apron appeared as a uniform for cafe staff from July. This is the first time that food textiles have been used as uniforms.

ADASTRIA eat Creations Co., Ltd., which operates A CAFE, sympathized with the idea of food textiles, and decided to introduce it with the thought that "it would be an opportunity for the staff to become aware of themselves."
(*FY2015 estimate Ministry of Agriculture, Forestry and Fisheries http://www.maff.go.jp/j/shokusan/recycle/syoku_loss/attach/pdf/161227_4-55.pdf)
(*Key Findings FAO: http://www.fao.org/save-food/resources/keyfindings/en/)

What is food loss
According to the latest definition (as of January 2015) compiled by the Food and Agriculture Organization of the United Nations (FAO) after discussions with researchers and practitioners around the world,
・Food loss: decrease in the quantitative or qualitative value of food
food waste: part of food loss, especially that which is still edible but is thrown away
* Quantitative reduction means that the weight (kg) is reduced, and qualitative reduction means that nutritional value, economic value, food safety, etc. are reduced or impaired.
Source: ©2016 FOODLOSS CHALLENGE PROJECT official website http://foodlosschallenge.com/

　　

■ FOOD TEXTILE

A textile project brand that focuses on the “color” of food.
We reproduce the gentle colors of vegetables with a technology that converts vegetables and ingredients that are scheduled to be discarded into dyes.
Enjoy the color of clothes and miscellaneous goods as you enjoy the color of salad. We propose a new approach to the problem of food waste based on the idea of "vegetables to wear".
http://www.foodtextile.jp/


■ Adastria
 

Adastria Co., Ltd. is a fashion casual specialty store chain with over 20 brands and approximately 1,500 stores in Japan and overseas.
Our corporate slogan is “Play Fashion!” with the desire to deliver a lot of “excitement” to the world while enjoying fashion and life.
www.adastria.co.jp/

■ Tree of life

Life Tree directly imports carefully selected organic herbs, essential oils, and vegetable oils from affiliated farms in 32 countries around the world, and manufactures, processes, wholesales, and sells products related to herbs, aromatherapy, and superfoods. In addition to 120 directly managed stores nationwide, we have developed herb gardens, salons, culture schools, etc., and propose a life with herbs “Herbal Life”, a life with aromatherapy “Aromatherapy Life”, and a nutritious life “Nutritious Life”. I am doing it extensively.
https://www.treeoflife.co.jp/

 

■ Tully's Coffee

A specialty coffee shop that offers a cup of coffee made with carefully selected coffee beans from all over the world. Founded in Seattle, which is known as the birthplace of specialty coffee in the United States, Tully's Coffee aims to make people aware of the true charm of espresso and coffee. is pursuing
https://www.tullys.co.jp/