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  • Rugby World Cup 2019™ Japan Signed Licensed Agreement for Unbranded Fashion Apparel

2018.07.24

Rugby World Cup 2019™ No-brand fashion apparel licensing agreement signed in Japan

Press ReleaseCorporate
Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City) Naka-ku Nishiki 2-15-15, hereinafter TOYOSHIMA ) has obtained an official license to manufacture unbranded casual apparel using the Rugby World Cup 2019™ Japan mark (hereinafter referred to as "Rugby World Cup 2019"). The agreement is based on an agreement with IMG to manage the global licensing and merchandising rights of Rugby World Cup 2019.
Casual apparel and miscellaneous goods are scheduled to be sold at retail stores from the summer of 2018.
 



TOYOSHIMA will support this tournament, which will be Japan's first and Asia's first, through the development of officially licensed products using the Rugby World Cup 2019 mark.

TOYOSHIMA 's goal is to market fashion apparel products for fans and inbound tourists ahead of this tournament.

Rugby World Cup 2019 "Let's connect Japan and the people of the world with strong ties and co-create a festival of rugby and friends that no one has ever experienced. Let's move forward to a bright future for all." As you can see from the vision with high sociality, this tournament can be said to be a sport that is currently attracting attention as it creates empathy for many people. Through the manufacture of officially licensed products for Rugby World Cup 2019, TOYOSHIMA will contribute to the success of the tournament by having all employees unite and support each other to enhance the sense of unity in the organization and co-create with business partners. .

■ License contract product category
Outerwear, innerwear, bottomswear, towels, handkerchiefs, socks, accessories, sleeping goods, rain goods, bags, etc.

■ License contract sales channel
Department stores, mass retailers, specialty stores, e-commerce, home centers, etc.

■ Tournament Overview
Tournament name: Rugby World Cup 2019™ Japan Tournament
Period: September 20th (Friday) to November 2nd (Saturday), 2019
Match format: 48 matches
[1] Pool match 5 teams x 4 pools (round robin in pool): 40 matches
[2] Final tournament Quarterfinals/Semifinals/3rd place match/Finals: 8 games
Tournament official URL: http://www.rugbyworldcup.com/

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