Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Nishiki 2-15-15) uses vegetables and ingredients scheduled for disposal as dyes under the project brand "FOOD TEXTILE (Food Textile) was jointly developed with the coffee shop "CAFÉ KITSUNÉ" operated by the French fashion brand "MAISON KITSUNÉ", and the new color "ESPRESSO" of the original bag "CAFÉ KITSUNÉ TOTE BAG" will be on sale at CAFÉ KITSUNÉ stores from December 8 (Friday).
At "CAFÉ KITSUNÉ", which customers visit every day not only from Japan but also from all over the world, after espresso extraction, a shell called a coffee cake (image below) is discharged.
This time, using the technology of "FOOD TEXTILE" (food textile) that dyes discarded vegetables and ingredients, using natural dyes, CAFÉ KITSUNÉ's standard tote bag (image below). and completed the new color “CAFÉ KITSUNÉ TOTE BAG”.
Food Textile has created collaborations with various food industries, such as Kewpie Group's Salad Club Co., Ltd. and ABC Cooking. We will continue our efforts to approach the food loss problem from the apparel industry.
We reproduce the gentle colors of vegetables with a technology that converts vegetables and ingredients that are scheduled to be discarded into dyes.
Enjoy the color of clothes and miscellaneous goods as you enjoy the color of salad. We propose a new approach to the problem of food waste based on the idea of "vegetables to wear".
http://www.foodtextile.jp/
■CAFÉ KITSUNÉ
A coffee shop operated by French fashion brand MAISON KITSUNÉ, created by co-founders and creative directors Gilda Loaëk and Masaya Kuroki.
CAFÉ KITSUNÉ, which opened in the quiet Minami-Aoyama area in 2013, features a Franco-Japanese atmosphere typical of MAISON KITSUNÉ, such as an approach surrounded by checkered stone pavements and bamboo fences, and a low ceiling similar to Japanese tea room culture. You can relax and enjoy yourself in this unique store.
In addition, we try to make classical espresso that is conscious of Italian culture, and our skilled baristas serve coffee carefully one cup at a time.
Please enjoy CAFÉ KITSUNÉ, which is filled with the charm of MAISON KITSUNÉ, where fashion, music, design, and lifestyle fuse.
