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2017.10.26

Nougyou Joshi Project x FOODTEXTILE crowdfunding “Vegetable T-shirt to wear” Return T-shirts dyed with discarded vegetables

Press ReleaseReleaseCollaborativeSustainability
Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Nishiki 2-15-15) will start crowdfunding on October 26, 2017 (Thursday) at "Makuake" (Makuake) operated by CyberAgent Crowdfunding Co., Ltd.

The main product that will be returned this time is a plain and printed "Vegetables to wear" T-shirt that is dyed by reusing five types of discarded vegetables (carrots, tomatoes, leeks, eggplants, and pumpkins) in collaboration with the "Agricultural Women's Project" promoted by the Ministry of Agriculture, Forestry and Fisheries.
Because it is simple and generously sized, it is perfect not only for farming, but also for home gardening, gardening, and active scenes.
 


This initiative is the first for a company participating in the Nougyou Joshi Project! It will be sold on crowdfunding. TOYOSHIMA, a trading company specializing in textiles, is making efforts to reuse food waste from the fashion industry by utilizing the technology of “food textiles”. Together with the thoughts of Nougyou Joshi, we will deliver “wearable vegetables” to everyone.
 

[Printed T-shirt unisex]

[Printed T-shirt unisex]

[Plain T-shirt Ladies]

[Plain T-shirt Ladies]

 

[plain T-shirt men]


[plain T-shirt men]


Nougyou Joshi members who provided discarded vegetables
・Hokkaido Tomomi Takagi (carrot)
・Hokkaido Emi Nomiyama (Tomato)
・Chiba Prefecture Mayumi Jitsukawa (Pumpkin)
・Aya Yoshikawa from Mie Prefecture (green onion)
・Hyogo prefecture Motoko Asakawa (eggplant, pumpkin)
 

 


■ Overview Makuake

・Project title

“Vegetable-dyed T-shirt [Vejiko]-Discarded vegetables become “wearable vegetables”! ~ ”
・ Recruitment period/Return product offer period: October 26, 2017 (Thursday) 11:00 to January 11, 2018 (Thursday)

・Crowdfunding return

① Color-selectable “Wearable vegetable T-shirt” print Unisex
2. “Wearable vegetable T-shirt” with a choice of colors, plain men’s
③ “Wearable vegetable T-shirt” with a choice of colors Plain ladies
④ [First 30 people! ] 10% OFF! Set of 30 "Vegetable T-shirts" with a choice of colors
⑤ [First 15 people! ] 15% OFF! Set of 15 “Wearable vegetable T-shirts” with a choice of colors
⑥ [First 20 people! ] Comes with a T-shirt! Invitation to brand opening party

・Crowdfunding URL  https://www.makuake.com/project/vegeco/

■ FOODTEXTILE (food textile)


A textile project brand that focuses on the “color” of food.

We reproduce the gentle colors of vegetables with a technology that converts vegetables and ingredients that are scheduled to be discarded into dyes.
Enjoy the color of clothes and miscellaneous goods as you enjoy the color of salad. We propose a new approach to the problem of food waste based on the idea of "vegetables to wear".

http://www.foodtextile.jp/


■ Nougyou Joshi Project
 

The "Nougyou Joshi Project" is promoted by the Ministry of Agriculture, Forestry and Fisheries in order to connect the wisdom of female farmers with the technology and ideas of various companies, create new products, services and information, and disseminate them widely to society. It's a project.

https://nougyoujoshi.maff.go.jp/
 


■ Features of the crowdfunding site “Makuake ”

Makuake is a crowdfunding service operated by CyberAgent Crowdfunding Co., Ltd. that realizes ideas through support. Since the service was launched in August 2013, we have created more than 3,000 projects. We want to support the opening of as many services, goods, and projects as possible, and we want to make it a place where as many people as possible can feel the “excitement” of something new. It is a service with such thoughtfulness.

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