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Toyoshima & Co., Ltd. (Head Office: Nagoya Naka-ku Nishiki 2-15-15, which is a licensee of "Sakura Crepus" Co., Ltd., President & CEO: Hanshichi Toyoshima) and Ito-Yokado Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, President: Tomihiro Saegusa) are pleased to announce the Kidsline and Coupee of Ito-Yokado's popular fashion private brand "Good Day" The "Logo Trainer" will be released at approximately 74 Ito-Yokado stores nationwide from Friday, October 20.
The collaboration product with "Good Day" was launched in December 2015 and is about to enter its third year.

This time, the product of "Goodday", which proposes comfortable everyday wear for children, is printed with the package design of "Coupy" and finished in a colorful POP sweatshirt. Also, in early November, we will release a sweatshirt printed with the familiar “Craypas” package design. "Coupy" and "Craypas" are registered trademarks of Sakura Crepas Co., Ltd.
In addition, 10 yen for each product will be donated to the Educational Art Promotion Association, which will be used for its activities.

The Association for the Promotion of Arts and Education was established in 1937, led by Rinzo Satake, the founder of Sakura Crepas Co., Ltd. Since then, we have been aiming to advance and promote art education in Japan for about 80 years. In the meantime, it was approved as an incorporated foundation in 1952, and as a public interest incorporated foundation in 2013.



"goodday"_
Ito-Yokado's private fashion brand. We are particular about materials, functions, and designs, and develop casual fashion that can be coordinated and worn by the whole family. (Developed in men's, women's, and kids' lines)
In the kids' line, we propose simple and basic themes that are comfortable for children and easy for moms to wear every day. The main scene is going to kindergarten or school, and it can also be used for short outings.

 

 
Sakura Crayon Co., Ltd. was founded in 1926 under the name of "Nippon Crayon Shokai" and started manufacturing and selling "Sakura Crayon". In order to contribute to education and culture by providing products of the highest quality and to grow together with the country's prosperity, we named our products with the name and design of the national flower "Sakura". After inventing the world's first crepas in 1925, the current company name was changed to "Sakura Crepas" in 1970, and we are developing a variety of dream products and businesses that open up the future.