"Hogara" is TOYOSHIMA of female employees launched this brand with the idea of "wanting to solve the problems they had while working, and manufacturing that reflects the voices of the field." The brand name is derived from an ancient word Japan that means "bright and bright and wide and sunny". Based on actual experiences and real voices from women close to us, we collect and plan information ourselves, and realize the realism of "what we want now." Aiming to be a "brand for women's comfortable everyday life", we are developing "items with special functions" that only textile TOYOSHIMA professionals can make.
"FOOD TEXTILE" is TOYOSHIMA It is a sustainable project brand consisting of three companies: a food-related company that provides raw materials for color, and a collaborative company that develops products with its dough. We purchase non-standard ingredients, cut vegetable scraps, coffee dumplings, etc. that have been discarded in the past from food-related companies and farms, extract the ingredients contained in the ingredients, dye them into dough and thread, and transform them into new items.
"Hogara" wants women to use sanitary shorts as a role to help them with their anxieties and failures during the sanitary period. We are developing "#OMAMORI sorts ™" with a mumori-shaped pouch. In this collaboration with FOOD TEXTILE, we use color-dyed fabric extracted from coffee stock, matcha, purple cabbage, and blue mallow that will be discarded as the material for the mamori pouch. The ingredients that are scheduled to be discarded are purchased from cafes and farms, and the gentle color that can be produced because they are naturally derived, which cannot be produced with chemical dyes, is attractive.
"FOOD TEXTILE sanitary shorts Hogara# OMAMORI sorts ™" will be available in limited quantities at cosmetic kitchen stores nationwide from April 10.
■Campaign Information
Campaign Start Date: Monday, April 10
▶ For those who purchased Hogara sanitary shorts at cosmetic kitchen stores nationwide
As a novelty, we will give you an omamori-type pouch using "FOOD TEXTILE" fabric as a material.
