Through this project, female employees working at PI will be able to recognize and experience the sanitary shorts of Hogara, so that they can prevent urine leakage during menstruation and menopause. We aim to contribute as one of the new options in women's lifestyles.
■ PI's in-house monitor planning and future initiatives
・PI internal monitor project
At the start of the project, we will first implement an in-house monitoring plan for femtech and femcare products for female employees working at PI headquarters, and in the future we will develop similar measures at PI domestic bases in each region.
Target products: sanitary shorts, night bras, sanitary mist, detergent for shorts (Reference: https://hogara.jp/shop/all/all.php)
Target: Female employees working at PI headquarters
Target number of people: About 10 people
Implementation period: Late September to the end of the year
Monitor contents: After using various products, we plan to conduct a questionnaire about impressions and usability about twice
In consideration of the results of the monitor planning, we will build a system such as purchasing "Hogara" products within PI, and aim to introduce it into the welfare system in the future.
■ Background to the implementation of the “Aranmare x Hogara Women's Support Project”
“Hogara” is a brand that handles femtech and femcare products launched by female members of TOYOSHIMA who are textile professionals. Volunteer female employees gathered across departments, based on the concept of “what we want now,” to create products that reflect the voices of women in the field who want to solve the problems they had while working. We develop and sell items that can only be provided by our company, which has extensive knowledge and networks of textiles, with the desire to
At PI, we are taking measures to create an environment where everyone can work comfortably, such as setting up an in-house nursery school and enhancing various personnel systems. In order to implement measures based on employee feedback, we conducted an internal questionnaire (*1) targeting female employees, who account for approximately 70% of PI Group employees. While they have issues related to systemic diseases and menstruation, they do not have sufficient knowledge and understanding of femtech and femcare products such as water-sanitary shorts, and they are lacking options for solving issues.
In response to this situation, in order to create an environment where femtech and femcare products can be easily tried and purchased within the company, we created Hogara, which was born from the perspective of working women, considering usability and functionality. A joint project was launched.
*1: Conducted targeting 2,945 female employees of PI's main group companies.
■Comment from the person in charge of Prestige International Co., Ltd. (Aranmare Business Division)
I am very pleased to be able to start this kind of initiative together with Toyoshima & Co., Ltd., Ltd.
In addition to the measures we have implemented so far to create an environment where everyone can work comfortably, we will promote knowledge and understanding of femtech and femcare products, and build an environment that makes it easy to approach each product within the company. So, when I was wondering if I could provide support for a more comfortable daily life, I came across the “Hogara” brand developed by Toyoshima & Co., Ltd., Ltd. We will continue to listen to the voices of our employees and provide support to increase their options.
■ About Aranmare
Aranmare is a women's basketball team (located in Akita City, Akita Prefecture), a women's volleyball team (located in Sakata City, Yamagata Prefecture), and a women's handball team (located in Imizu City, Toyama Prefecture). We are an active women's sports team. To take root as a team of "Oragamachi" in each region of Akita, Yamagata, and Toyama, which are the activity bases, and to become an essential presence for the region, and to connect the four bases, including Tokyo, which supervises the three teams. So, we aim to create one page of a new sports scene. As the Aranmare business, PI is developing various measures aimed at promoting women's active participation and regional cooperation and revitalization, including the management of such sports teams.
・ HP: https://www.aranmare.jp/
・Instagram: https://www.instagram.com/aranmare_official/
■ About Hogara
“Hogara” is a brand launched by a female employee of TOYOSHIMA who wanted to solve the problems she had while working and wanted to create products that reflected the voices of the workplace. The brand name is derived from an ancient Japanese word meaning "brightly shining brightly and broadly." Based on actual experiences and the voices of women close to us, we collect and plan information on our own, realizing the realization of commercialization of “what we want now”. Aiming to be a "brand for women's comfortable daily life", we are developing "items with special functions" that can only be made by TOYOSHIMA, a textile professional.
・ HP: https://hogara.jp/
・Instagram: https://www.instagram.com/hogara.jp/
< Hogara ’s “Organic Cotton Absorbent Shorts”>
The product uses organic cotton that is smooth to the touch. In addition, TOYOSHIMA 's "Repur" processing* is applied to add antibacterial, deodorant, and room drying functions. In addition, the gusset part is water-absorbing, quick-drying, water-absorbing, and waterproof to prevent leakage. In addition, part of the sales of this product will be donated to the "Girls Project" of "Public Interest Incorporated Foundation Plan International Japan" to protect girls in developing countries from danger and give them "the power to live". It is useful for support to wear. It is a product that can contribute to society while being particular about materials and functions.
* "Repur" uses chemicals to add functions by post-processing fibers (threads, fabrics, products). This product has added "antibacterial", "deodorant" and "room drying" functions. Suppresses the smell of sweat and room drying odors.
Reference site: https://www.repur.jp/
■ Prestige International Co., Ltd.http://www.prestigein.com/
Founded in 1986. We are a company listed on the Tokyo Stock Exchange Prime Market that operates a BPO (Business Process Outsourcing) business that undertakes part of the operations of client companies and provides services to end users at 26 locations in 18 countries around the world. We are creating new services in a wide range of fields, not only outsourced operations, but also in collaboration with client companies and our own group companies. We have 8 bases in 5 prefectures in Japan, mainly in the Tohoku region, and are working on regional revitalization, including job creation and women's empowerment.
Lifestyle proposal trading company
■ TOYOSHIMA Co., Ltd. https://www.toyoshima.co.jp/
Founded in 1841. Based on our track record of over 180 years, we have expanded our business areas in response to the changing times. We are responsible for the overall supply chain of the fashion industry, from global procurement of raw materials to final product planning, production management, and delivery. In addition, as a company that proposes sustainable lifestyles, we will develop sustainable materials and functional products for society 5.0, and provide services that utilize information technology through investment and partnerships with tech ventures. I will proceed. Since 2019, we have set our company's stance under the statement "MY WILL".
