With the introduction of this service, customers can participate in exhibitions digitally, which not only reduces the risk of infection with the new coronavirus, but also provides customers who browse and purchase products with an experience as if they were visiting an actual store.
Fashion brands hold exhibitions for their customers several times a year. While one of the stores nationwide is often held as a flagship store, due to the corona crisis, from the perspective of the risk of infection due to movement to the store and many people gathering in one place, exhibitions for customers has become difficult to implement.
CIAOPANIC TYPY has been holding exhibitions for customers at physical stores since 2019, but this time, for the first time, we have introduced the "digital exhibition service" provided by TOYOSHIMA and ARCHI HATCH. With the introduction of the service, we will be able to provide customers all over Japan with a place where they can browse and purchase products digitally without the risk of being infected with the new coronavirus caused by movement. Even so, we can deliver a clear picture of the state of the flagship store. In addition to the advantage of being able to send the URL of the exhibition on SNS, furthermore, by utilizing the feature of this service that "product image data and person image data can be displayed together on the screen", Top CIAOPANIC TYPY sales staff from all over the country will appear on the virtual screen, introducing images of wearing and recommended coordination on the screen. It is expected that this will lead to an increase in sales and recognition.
TOYOSHIMA will continue to collaborate with ARCHI HATCH to propose digital exhibitions to various fashion brands.
■CIAOPANIC TYPY Comments from the person in charge
With the introduction of the digital exhibition service, not only can it be held without risk even during the corona crisis, but customers living far away can clearly see the flagship store, which will lead to a sense of admiration and familiarity. I think I will. In addition, this time, we will use 7 top salespeople to spread SNS and introduce coordination. I feel that it not only motivates the sales staff themselves, but also motivates other staff members to say, "I want to stand here."
■ About CIAOPANIC TYPY digital exhibition
・ Available at the following URL until the end of June 2022
https://www.palcloset.jp/shared/pc_pal/event/typy/2022/SS_exhibition/
■PAL Corporation
【About PAL Group】
With 926 stores in Japan (as of February 31), it is a planning, manufacturing, and retail business of apparel and miscellaneous goods.
【ABOUT CIAOPANIC TYPY】
For families who want to value their own lifestyle in a natural way.
We propose a style that combines a little attention to detail and a sense of relaxation.
In addition to the original line that is particular about materials and comfort, and adds a sense of playfulness, we select highly sensitive trend casual items from Japan and overseas.
We also have a lineup of kids' wear with the same taste and sensitivity as adults.
Official Website: https://www.palcloset.jp/typy/
■Toyoshima & Co., Ltd.
Founded in 1841. In our history of more than 180 years, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a sustainable lifestyle provider, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
