The award ceremony was held on Tuesday, March 8, 2022, which is International Women's Day, and while five people received awards in the individual category, four companies, including our company, received the "Women's Support Brand Award" at the Corporate Division. From our company, Hiroyuki Amano, Executive Officer, and Yuho Okawa, Project Leader of Hogara, took the stage as representatives.
■Reasons for the Award
Founded in 1841 and with a history of more than 180 years, we have been handling environmentally friendly materials for more than 30 years in order to quickly confront these issues in the apparel industry, which has a high environmental impact. In recent years, we have expanded not only clothing but also the field to include lifestyles in general, and under the corporate statement "MY WILL", We are promoting the creation of Creating materials that are friendly to the earth and mechanisms.
"Hogara" is a femtech brand that our female employees have launched with volunteers to solve their own worries while working. The brand concept is what we want now. Based on the materials and technologies that we have cultivated so far, we have developed various items that are close to women's worries, such as organic cotton sanitary shorts, detergents, and night bras, and have been selling them since 2021.
This award was given in recognition of our continuity in promoting the creation of environmentally friendly materials and systems for many years, and in our willingness to engage in activities of the brand "Hogara" that supports the healthy daily lives of women.
It will also be the first company in Aichi Prefecture to receive the award.
■Award Receipt
"Hogara" is a brand launched based on the concept of "what we want now" with the desire to have women spend healthy and cheerful everyday lives. We will continue to develop services and products that can contribute to the empowerment of women.
(Toyoshima & Co., Ltd. Tokyo Division 2 Yuho Okawa)
Taking this award, we and Hogara will further promote manufacturing that is kind to people and the earth, and contribute to the realization of a sustainable society.
■International Women's Day Award Ceremony |HAPPY WOMAN AWARD 2022 for SDGs"
The HAPPY WOMAN AWARD 2022 for SDGs is an award that recognizes individuals and companies that contribute to women's empowerment and the promotion of the SDGs, and are taking on challenges and activities to create a sustainable society.
It has been held since 2019 with the aim of expanding awareness of International Women's Day and the SDGs, as well as contributing to the promotion of women's empowerment and social revitalization.
■About "Hogara"
"Hogara" is TOYOSHIMA of female employees launched the brand with the idea of "manufacturing that reflects the voices of the field more." The brand name is derived from an ancient word Japan that means "bright and bright and wide and sunny". Based on actual experiences and real voices from women close to us, we collect and plan information ourselves, and realize the realism of commercializing what we want now. Aiming to be a "brand for women's comfortable everyday life", we are developing "items with special functions" that only textile TOYOSHIMA professionals can make.
・HP: https://hogara.jp/
Instagram: https://www.instagram.com/hogara.jp/
■Toyoshima & Co., Ltd.https://www.toyoshima.co.jp/
Founded in 1841. In our history of more than 180 years, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a company that proposes a sustainable lifestyle, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
