In addition, we will utilize this "BUZZ U" mechanism to support manufacturing for existing business partners.
In addition, companies promoting this project together include Platinum Products Co., Ltd. (President & CEO: Chizo Suzuki, Shibuya-ku), a comprehensive entertainment company, Almost Japanese Co., Ltd. (CEO: Ohara Brass, Shinjuku-ku, Tokyo), which works on talent and race management on the themes of diversity and sustainability, and the online shop opening service " STORES" is operated by Hay Co., Ltd. (President & CEO: Yusuke Sato, Shibuya-ku East).
■ “BUZZ U” project, background of start
Currently, the digital DtoC market, which sells products directly to users on SNS without intermediaries or stores, continues to expand, and the domestic market as of 2021 is 2.41 trillion yen, and 3 trillion yen by 2025. is expected to reach*. One of the reasons for the expansion of the market is that influencers and other “content creators” who use social media such as SNS to distribute all kinds of content to consumers are becoming their fans. It is thought that there has been an increase in the development of original goods aimed at.
*Surveyed by “selling internet advertising company” https://www.atpress.ne.jp/news/225508
While not only companies but also individuals can easily manufacture and sell products, as countries around the world aim to achieve the goals of the SDGs, companies and individuals in the process of producing products are promoting “sustainable materials and Is it a production method?” is required. In fashion products in particular, there are people who see sustainability as a value and want to incorporate it*.
*65% answered that they would like to adopt fashion that considers the environment and society (Source: TOYOSHIMA Co., Ltd. September 2021 Fashion Environmental Awareness Survey)
We have been supporting the manufacturing of various content creators such as celebrities who create and transmit original brands on their own SNS etc. by utilizing sustainable materials such as organic cotton and networks in Japan and overseas. However, we have turned our efforts so far into a project and started as "BUZZ U". By participating in this project, in addition to being able to carry out product planning, production, distribution, sales, and sales promotion in one go, it will be possible to create original goods that are environmentally friendly and conscious of reducing environmental impact.
▲What the BUZZ U project can support
■Platinum Production Co., Ltd. https://platinumproduction.jp/
A comprehensive entertainment company that has produced many actresses, models, artists, etc., including Chinatsu Wakatsuki, Nanao, and Anne Nakamura, and has recently launched an SNS business (total number of followers: 50 million).
■Almost Japanese Co., Ltd. https://almostjp.com/
Management and casting of diverse talents, YouTubers, athletes with keywords such as "diversity", "SDGs" and "sustainability", advertising and promotion work, video content planning, production event planning, operation, goods sales, product joint development / other.
■ Hey Co., Ltd. https://hey.jp/
With a mission of "Just for Fun," hey supports the development of an economy driven by commitment, passion and fun. Through the development of the STORES platform, which supports the digitalization of business, such as opening online shops, POS cash registers, cashless payments, and online reservation systems, we aim to create a society where everyone can more freely demonstrate their commitment.
■Toyoshima & Co., Ltd. https://www.toyoshima.co.jp/
Founded in 1841. In our history of more than 180 years, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a sustainable lifestyle provider, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
