This EC site will be developed around three axes: sales of made-to-order products, sales of sustainable products, and sales of reused products.
In commemoration of the opening, "SECOND HAND SHOP: PRE-LOVED" reuse items will be sold with the participation of KOLs and others, and items that have been cherished will be sold. At the same time, we will also be recruiting fashion brands and KOLs who can exhibit on this EC site.
▲ Miyako Takayama (model) participating in ReCirculet
- About the EC site “Re:Circulet”
<Purpose 1> Connect an earth-friendly circle with consumers, fashion brands, and KOLs
As a company that has been working to promote sustainability in the fashion industry for more than 30 years, we will propose environmentally friendly fashion and lifestyles through "Re:Circulet" together with consumers, exhibiting fashion brands, and celebrities, and promote sustainable activities. We aim to improve the value of fashion and spread the idea of being kind to the earth.
<Purpose 2> Dissemination of sustainable products and provision of a place to receive orders
We provide fashion brands and KOLs with a place to send out sustainable products and a place to receive orders to deliver only the required number to consumers without having unnecessary inventory.
〈Re:Circulet site open information〉
・Site opening date and time: Saturday, November 20, 2021, from 9:00 AM
・Site URL: https://recirculet.com/
- 必要なだけオーダーを受けて生産。受注販売の「ORDER PRODUCTION」
<Participating brands *partial>
himher TRUECOTTON TRUE COTTON ✖️ Liberty
Himher is a children's clothing brand developed by actress Maho Nonami and actor/model Kensei Mizukami.
Created items with Liberty print on organic cotton TRUECOTTON, where the face of the producer can be seen.
[Product information]
・Product: Pouch and bib set for newborns
・Color: Pouch 2 colors, Bib 6 colors
・Price: ¥11,330 (tax included)
・Material: Pouch: 100% cotton (organic cotton), 100% polyester filling
Bib: 100% cotton (organic cotton)
TRUECOTTON ✖️ Emene
Emre Enes [Left: Emre (older brother) Right: Enes (younger brother)]
The neat looks and comical skit videos are currently gaining popularity on YouTube shorts.
“I want people of the same generation to know about sustainable initiatives that bring happiness not only to those who wear them, but to everyone involved.” I have a special feeling for this collaboration.
[Product information]
・Product: TRUECOTTON x MENE Brothers Hoodie
・Color: WHITE/BLACK
・Price: ¥6,820 (tax included)
・Material: 100% cotton (organic cotton)
- Inherit important items. "SECOND HAND SHOP: Pre-LOVED"
Inherit an item that was cherished by someone along with many memories and stories.
One of the ways Re:circulet thinks about the circulation of fashion is to take over items that have been treasured by fashion professionals.
Every week, we plan to upload items along with interviews with fashionable professionals. All of them are one-of-a-kind items that have been cherished, and can be purchased by people who want to inherit that feeling or who like the item.
In addition, Secondhand Shop: Pre-LOVED will donate a portion of its sales to Japan's first home-visit/mutual aid childcare for sick children, certified NPO Florence, which supports single parents, and certified NPO Water, which supports water and sanitation. We aim to further expand the circle of circulation to society through fashion by making donations to Aid Japan and other organizations.
Chiharu Dodo (stylist)
Reina Asami (model)
Yasutaka Ochi (Florist Photographer)
Yu Yamada (Model)
- Exhibition of brands that handle sustainable materials "BRANDS"
We will support eco-friendly manufacturing by providing site users with opportunities to propose and purchase sustainable fashion items, and providing exhibitors with a sales platform.
■Toyoshima & Co., Ltd. https://www.toyoshima.co.jp/
Founded in 1841. In our 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a sustainable lifestyle provider, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
