■Exhibited at "Rooms 43"!
"ORGABITS FAVORITE" area to support next-generation ethical brands
"rooms", a platform for disseminating creators from Japan and overseas, was started in 2000 by Ash Pae France Co., Ltd. with the aim of revitalizing the creative scene. It is one of the largest creative festivals in the Japan, with more than 10,000 creators from all genres participating in the past 20 years. 300~400 brands from Japan and abroad gather at the venue, and while retaining functions for business negotiations and matching with buyers, it is a place to support creators who can expect general customers to interact directly with designers and expand new businesses.
The theme of this year's rooms43 is "Dear Me, Dear You, with Emotions," While staying close to the changing environment and diversifying needs, we propose beautiful creations and sustainable and rich lifestyles.
ORGABITS is one of the largest organic cotton promotion projects of the Japan that started in 2005, and since 2020, we have exhibited areas that support next-generation ethical brands with the desire to "support the next generation of ethical and sustainable projects and brands." This year, we will exhibit in the "ORGABITS FAVORITE" area and support three ethical brands.
■ Three next-generation ethical brands supported in the "ORGABITS FAVORITE" area
①HAYATO KURATA
An ethical fashion brand launched in the wake of his own disease called "vitiligo vulgaris". It is designed to be used by a wide range of people, including those who need UV protection due to illness, allergies, and treatment, as well as albinos and those who are concerned about UV rays.
②COSME no IPPO
This is a project in which leftover color cosmetics are reused and used as art materials, cosmetics have new value and are utilized, and children can think about garbage problems while having fun.
③Jam
Actress Mira Hasegawa's new brand "Jam"
■ 10/22 (Fri), Talk show to discuss the ORGABITS project and the vision of the three brands!
From 3 p.m. on Friday, October 22, a talk show will be held with Ethical Area Director Masao Sakaguchi as an interviewer. A talk session will be held with ORGABITS producer Daijiro Koide and representatives of the three brands that ORGABITS will support exhibiting at this time.
〈rooms43 "ACADEMY" area〉
10/22 (Fri) 15:00~
Daijiro Koide Profile
Augavitz Producer. Born in Chigasaki City, Kanagawa Prefecture in 1966. After graduating from Rikkyo University in 1989, he joined Sanyo Shokai Co., Ltd. After experiencing sales and planning MD, he was in charge of planning and then in charge of a UK licensed brand. After that, he worked as the head of business and marketing for a U.S. licensed brand. After joining the company Toyoshima & Co., Ltd. 2017, he served as vice president of an investment company before assuming his current position.
〈Creative Festival rooms43 Event Information〉
■Date: October 21, 22, 23, 2021
■Opening Hours
BUSINESS DAY (INDUSTRY INSIDERS ONLY)
Feb. 21 10am~6pm / Feb. 22nd 10am~5pm
MARKET DAY (Industry Insiders & General)
Feb. 22 5pm~9pm / Feb. 23rd 10am~5pm
■Venue: Shinjuku Sumitomo Building Triangle Square
■ORGABITS FAVORITE Area: 285
*This event is open for business negotiations and shopping for 3 days.
* We look forward to your visit with thorough measures against infectious diseases.
What is the Augavitz Project?
"Orgavits" is an organic cotton promotion project that began in 2005 with the desire to contribute to the global environment and producers one by one.
In order to make it easier for organic cotton to be used and popularized, more than 135 fashion brands have participated to date, producing a cumulative total of more than 9.3 million items based on the "reverse idea" of delivering 100 times the number of people with 100% organic cotton used for a single piece of clothing, without sticking to 100% organic cotton used. The activities have expanded to support farmers and NPOs in the countries of organic cotton origin, and the circle of social contribution activities that can be participated in on a daily basis through a single piece of clothing is also expanding.
2021 marks the 17th anniversary.
【Orgavitz Official Website】http://orgabits.com/
【BITS MAGAZINE Site】http://orgabits.com/bits-magazine/
【Ogavitz Official Instagram】https://www.instagram.com/orgabits/
■rooms
We took the worldview of each creator as a room and named the community "rooms". It is held twice a year, and 300~500 exhibitors participate in each exhibition. The exhibition categories are broadly divided into five categories: 1 fashion, 2 ethical, 3 culture, 4 beauty, and 5 products. Since the establishment of the exhibition screening system, the recognition that it is a place where many high-quality creators who cannot be met at other exhibitions gathers is increasing, and many visitors, such as excellent buyers and owners, gather in anticipation of encountering good business partners. A total of 500,000 visitors have been invited to the event, and this year marks the 21st anniversary of the event.
■ Toyoshima & Co., Ltd.https://www.toyoshima.co.jp/
Founded in 1841. In our 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a sustainable lifestyle provider, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
