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This campaign is a tree planting project in which one tree is planted for each Instagram post related to sustainable fashion, such as clothes that use sustainable materials or clothes that have been cherished for a long time.
The tree-planting activities of the campaign are organized by Lenzing through ONE TREE PLANTED, an organization that supports global reforestation efforts.

In addition, the project "nee mee", where the products that support the campaign using TOYOSHIMA and Lenzing's fibers learn together through manufacturing that is friendly to the earth, creators and wearers, and to create a sustainable society together with consumers. It will be sold from the lifestyle apparel brand "THINET" that contributes to the idea.


■ Background to starting the joint project
Lenzing manufactures "TENCEL™", a fiber that returns to the soil, made from wood from managed forests, and "Tencel", a fiber with Refibra™ technology that upcycles waste fabrics and used clothing from factories. ™ × Tencel ™”, with the keyword “Make it feel right (what I can do for myself and the earth)”, “consciously choose fashion and choose sustainable fiber materials”. is calling
Also, based on the idea of “I want to increase the number of forests in the world for the future of the global environment.”

This time, TOYOSHIMA agrees with Lenzing's thoughts and the activities of the "#MakeItFeelRight Campaign", and is a traceable that allows "TENCEL ™ × REFIBRA ™" developed by Lenzing and "Specification of farms and spinning factories" developed by TOYOSHIMA. A joint project with organic cotton yarn “TRUECOTTON” has started.
A tree planting project for Japan, "#MakeitFeelRight x #TREETOPS Campaign" will be held on Instagram.

Through this campaign, we hope that your actions for sustainable fashion will lead to a better future for the earth.


■Overview of “#MakeitFeelRight x #TREETOPS Campaign”
The “#MakeitFeelRight x #TREETOPS campaign” is a post related to sustainable fashion, such as clothes and fashion accessories that you have cherished for a long time, and items that use sustainable materials, with a designated hashtag. , is a tree planting campaign for Japan where one tree is planted per post.

Period: September 27, 2021 (Monday) to December 31, 2021 (Friday)

<How to participate>
On Instagram, you can participate in the following ①② method.

①: Post a photo of a sustainable fashion item* with the hashtags “#TREETOPS” and “#MakeItFeelRight” and the account “@tencel_japan” tagged.

②: Repost the campaign post posted by others by tagging the two target hashtags “#TREETOPS”, “#MakeItFeelRight” and “@tencel_japan” accounts.

* Examples of sustainable fashion items
Things that use sustainable materials, things that have been worn or worn for a long time, things that have been reborn as fashion items through upcycling, things that were obtained at flea markets.




■ By registering for the "#MakeItFeelRight Campaign", you can plant one more tree!
By registering the “#TREETOPS campaign” post on the “#MakeItFeelRight campaign” special page, one more tree will be planted. Trees planted in the “#MakeItFeelRight Campaign” can be selected in areas where they want to support tree planting, and a named “TREE certificate” will be issued as proof of tree planting.
* Up to 2 trees can be planted per unique post.

●Participation method:
① Campaign special site (https://www.makeitfeelrighttreecertjp.com/) to access
② Register the name to be written on the "TREE certificate" and the post that cooperated in the "#TREETOPS campaign"

●Others:
(1) Tree planting activities will be carried out through ONE TREE PLANTED, an organization whose mission is to support global reforestation efforts.
② Campaign details are subject to change without notice.
③ This campaign has nothing to do with Instagram.

・ Special page for “#Make It Feel Right Campaign”:https://www.makeitfeelrighttreecertjp.com/

・#TREETOPS#MakeItFeelRight campaign video:https://www.youtube.com/watch?v=vyMLbHILlIY




■ About products that support the campaign
As products that support this campaign, T-shirts and setups are sold from the lifestyle apparel brand "THINET" and the project "nee mee" that learns and disseminates together through manufacturing that is friendly to the earth, creators and wearers.
For materials, we use "TENCEL™ x REFIBRA™"*, a fiber that is upcycled from old clothes developed by Lenzing, and "TRUECOTTON", a traceable organic cotton thread developed by TOYOSHIMA.


<What is * Tencel ™ x REFIBRA™? ＞
・Refibra™ technology is a technology that creates “Lyocell fiber” from waste cotton cloth in industrial processes and used cotton products.
・ Tencel ™ fiber using REFIBRA™ technology maintains the smooth touch and natural whiteness of regular Tencel ™ fiber with little deterioration in quality.
-Tencel ™ Lyocell fibers are identifiable in the final product, ensuring supply chain transparency.

Explanation video: https://www.youtube.com/watch?v=dRSjy0m2-0U


・Overview of products that support the campaign
nee mee
◇ TRUE COTTON × TRUECOTTON ™ LONG T-SHIRT
・Size: Free size
・Color: White/Black/Yellow
・ Sales price: ¥ 8,690 (tax included)

◇ TRUECOTTON × REFIBRA™ SMOOTH LEGGINGS
・Size: Free size
・Color: White/Black
・Price: ¥9,900 (tax included)

Sales URL: https://shop-neemee.com
*Orders are being sold on the EC site from 9/23.

A blend of traceable organic cotton TRUECOTTON and Lenzing's REFIBRA. A cute long T-shirt with a short length and wide silhouette. The crunchy long sleeve length is also a point.
We recommend coordinating with pants of the same material series or high-waisted pants.




THINET
◇ TREE TOPS LS
・Size: S/M/L
・Color: Black/Khaki
・ Sales price: ¥ 7,700 (tax included)

◇ TREE TOPS PT
・Size: S/M/L
・Color: Black/Khaki
・Price: ¥8,800 (tax included)

Sales URL: https://thinet.jp/
* Sales will start on the EC site from mid-October

Easy setup of graphics that give an urban and sharp impression while including sustainable materials and elements. Recommended for short trips and after sports.





■About TRUE COTTON


Organic cotton yarn that can identify "farms and spinning mills".
Toyoshima & Co., Ltd. was born by signing an exclusive sales agreement with UCAK TEKSTIL, a Turkish organic spinning groove that is a representative of traceable cotton, to Japanese companies.
Since integrated management from farm to spinning can be performed, it is possible to provide organic cotton yarn that can identify "farm and spinning factory". Cotton is grown from seeds that have not been genetically modified, and is harvested by machine picking, so it is organic cotton that is less contaminated with foreign substances.
Choosing organic cotton actually protects producers from health hazards such as pesticides. It is an organic cotton yarn made in an environment where even people who work in spinning cotton factories who make yarn can feel that they will work energetically tomorrow.

HP: http://truecotton.jp/　
Instagram: @true_cotton


■ Tencel ™　https://www.tencel.com/jp/
Tencel ™ branded lyocell and modal fibers are produced using environmentally friendly processes from sustainably sourced natural wood.
｜Instagram｜https://www.instagram.com/tencel_japan/ 
｜YouTube｜https://www.youtube.com/watch?v=GPnUQsBBBhI

TENCEL™ and Tencel ™ are trademarks of Lenzing AG.





■Toyoshima & Co., Ltd.https://www.toyoshima.co.jp/
Founded in 1841. In our 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a company that proposes a sustainable lifestyle, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.