In this campaign, if you post a photo with a "red nose" and the hashtag "#RED NOSE DAY 2021" on Twitter or Instagram, you will receive 500 yen per post from TOYOSHIMA. It will be donated to the Certified Nonprofit Organization Japan CliniClowns Association.
In addition, charity items are developed from four apparel brands that sympathize with the project. For every purchase of one eligible product, 10 yen will be donated to the CliniClowns.
"RED NOSE DAY with CliniClowns" has been held since 2009 with the aim of bringing smiles to children in hospital. Organized by Certified Nonprofit Organization Japan CliniClowns Association, It is a charity project that gives smiles to people close to you with the symbol of wearing "RED NOSE" for one minute from 12:00 noon on August 7 (RED NOSE DAY) every year. At TOYOSHIMA, we have been cooperating with the activities of the JapanCliniClowns Association since 2012.
This year, in conjunction with SNS, we will implement the "RED NOSE DAY Charity SNS Campaign". In the campaign, if you post a photo with a red nose or a photo of a charity item sold by a project support brand on Instagram and Twitter, you will receive 500 yen (up to 300,000 yen) per post with "#RED NOSE DAY 2021", Donate to Certified Nonprofit Organization Japan CliniClowns Association. The donation will be used for activities aimed at making children in the hospital smile and improving the treatment environment.
■ Outline of "RED NOSE DAY with CliniClowns Charity SNS Campaign"
・Period: August 6 (Fri) ~ September 6 (Mon), 2021
・How to participate: With the hashtag "#RED NOSE DAY 2021",
Post a "photo with a red nose" or "charity item"
※ You can also participate by posting with a red nose on characters, pets, illustrations, etc. It is possible to substitute the red nose with tomatoes, strawberries, colored balls, balloons, sweets, etc.
■ About the project support brand
All four apparel brands will participate in this project, and from July 2021, the target items will be sold sequentially at each brand store and site. Each item will be sold with a fund tag attached, and 10 yen for each item sold will be donated to the Japan CliniClowns Association.
・Participating brands (in alphabetical order)
INSECT COLLECTION, any FAM, coen, SELF+SERVICE
■What is ORGABITS?
"ORGABITS" is an organic cotton spread project that started in 2005 with the idea that everyone should contribute to the global environment and producers little by little.
In order to facilitate the use and popularization of organic cotton, we have adopted the "reversal idea" of delivering 10% organic cotton products to 100 times more people, regardless of the amount of 100% organic cotton used in a single piece of clothing. A total of about 135 brands have participated in the event, producing more than 9.3 million* items. Activities have expanded to include support for farmers in the country of origin of organic cotton and NPO corporations. *As of the end of June 2021
[Orgabits official website] http://orgabits.com/
[BITS MAGAZINE site] http://orgabits.com/bits-magazine/
[Orgabits Official Instagram] https://www.instagram.com/orgabits/
[Orgabits Official Twitter] https://twitter.com/ORGABITS_0829
■What is CliniClowns?
CliniClowns clowns are clowns who visit hospitals (clinics). Children in the hospital have to endure many things, such as pain and suffering, for treatment. It is difficult for children to spend their time like children in an uneasy life. Therefore, CliniClowns regularly visits the hospital rooms of such children to deliver "childhood time" so that children can forget about their illness even a little and spend time like children. (We launched the CliniClowns web business in March 2020 to deliver "children's time" without the risk of infection.) And CliniClowns supports the growth of children through play, humor, and communication.
In cooperation with the hospital staff, we aim to improve the treatment environment for children in hospital.
【Official Site】http://www.cliniclowns.jp/index.html
(Toyoshima & Co., Ltd.https://www.toyoshima.co.jp/)
Founded in 1841. In our 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and from final product planning to production management and delivery Japan and are developing our business comprehensively in all processes of the fashion industry. In addition, as a sustainable lifestyle provider, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
■ Certified Nonprofit Organization Japan CliniClowns Association (http://www.cliniclowns.jp/index.html)
The Certified Nonprofit Organization Japan CliniClowns Association dispatches CliniClowns (clinical clowns) with red noses as a trademark to the pediatric ward under the slogan "Children's time for all children". We have been working since 2005 to restore the original power to live and create an environment where people can smile.
CliniClowns supports the growth and development of children through play and communication. In cooperation with the ward staff, we aim to improve the child's care environment.
