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  • Nana-chan, the symbol in front of Nagoya Station, wears a dress designed in collaboration with TOYOSHIMA's ORGABITS and the welfare experiment unit Heralbony.

2021.04.28

Nana-chan, the symbol in front of Nagoya Station, wears a dress designed in collaboration with TOYOSHIMA's ORGABITS and the welfare experiment unit Heralbony.

Press ReleaseEvents&ExhibitionsSustainability
Toyoshima & Co., Ltd. aims to propose comfortable lifestyles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku "ORGABITS", one of the largest organic cotton promotion projects in Japan, is collaborating with Heralbony Co., Ltd. (President & CEO: Takaya Matsuda, Morioka City, Iwate Prefecture), which creates a new culture based on welfare, and will hold a huge mannequin "Nana-chan", a symbol of Nagoya, from 4/28 (Wednesday) ~ 5/11 (Tuesday). We will provide costumes for birthday week.

"Nana-chan" is a giant mannequin with a height of 6m10cm and a weight of 600kg that was installed in 1973 to commemorate the first anniversary of the Meitetsu Department Store Seven Building. Since its installation, it has been loved as the face of Nagoya Station and has become a standard meeting place. On April 28, 2021, in commemoration of Nana's 48th birthday, ORGABITS' 100% Turkish organic cotton fabric will be used by a disabled artist who belongs to a welfare facility contracted by Heralboni. We provided a one-piece dress.

This initiative is a Meitetsu Department Store that hopes to increase the points of contact that connect “art, the city, and the global environment” by wearing a dress made of sustainable materials that incorporates the art drawn by a disabled artist. It came true from the thought of.

■ Comments from Takaya Matsuda, President of Heralbony Co., Ltd.
 


Happy birthday, Nana! "Nana-chan", a symbol of Nagoya, wears clothes made of sustainable organic cotton fabric that incorporates art drawn by a disabled artist. I would like to express my heartfelt gratitude to Meitetsu Department Store and TOYOSHIMA for sharing this beautiful story with us. I would like people in the Tokai region to see Nana-chan, who is trying to make a difference in the history of people with disabilities being excluded from the economy.


■ Nana-chan profile
 


A giant mannequin with a height of 6m10cm and a weight of 600kg was installed in 1973 to commemorate the first anniversary of the Meitetsu Department Store Seven Building. Since its installation, it has been loved as the face of Nagoya Station and has become a standard meeting place. One of Nana's charms is that her clothes change with the seasons, such as swimsuits from April to June and happi coats for clearance sales in January and July.

<Nana-chan profile>
Date of birth: April 28, 1973
Height: 6m10cm
Weight: 600kg
Bust: 2m7cm
Waist: 1m80cm
Hip: 2m15cm
Material: FRP hard PVC resin
Design: Switzerland (Shreppy)


■ Artist information on One Piece design


 

Author: Ikumi
Title: "Tum Tam Dot"
Affiliation: Tamu Tamusha Nakayama Kobo (Sendai City, Miyagi Prefecture)

Born in 1983. Lives in Sendai. Belongs to Tamu Tamusha in 2011.
She likes collaborating with many people, performing dances, recitations, and collages. In 2015, I encountered toile (clothing) as a material. Since May 2016, when working on the toile work “Rain”
Every day, I continue to cut the felt into round shapes and stick them on the toile. When she goes to a workshop, it is her role to criticize the staff who made a wrong turn. Favorite military commander is "too many to choose". My hobby is reading (history related).


■ About Heralbony Co., Ltd.


A welfare experimental unit that aims to create a new culture with welfare as the starting point, with the mission of "Let it shine." We have concluded art license agreements with artists with intellectual disabilities all over Japan, and have developed a business based on more than 2,000 art data. Welfare areas such as the art life brand “HERALBONY” that commercializes artworks drawn by artists with disabilities, and the “All Japan Temporary Enclosure Art Museum” that converts artworks drawn by artists with disabilities into temporary enclosures at construction sites. We are working hard on a social experiment in anticipation of the expansion of 30 people under 30 who change the world "Forbes 30 UNDER 30 JAPAN" award.
https://www.heralbony.jp/


■What is the “ORGABITS” project?
"ORGABITS" is an organic cotton spread project that started in 2005 with the idea that everyone should contribute "bits" to the global environment and producers. In order to facilitate the use and popularization of organic cotton, we have adopted a "reversal idea" to deliver 10% organic cotton products to 100 times more people, regardless of the amount of organic cotton used in one piece of clothing. More than 130 fashion brands participate in the event, producing more than 8 million items in total. Activities have expanded to include support for farmers in the country of origin of organic cotton and NPO corporations.
The provision of ORGABITS costumes this time will contribute to "creating a human-friendly earth", one of the five missions of TOYOSHIMA 's SDGs declaration.
[Orgabits official website] http://orgabits.com/
[BITS MAGAZINE site] http://orgabits.com/bits-magazine/
[Orgabits Official Instagram] https://www.instagram.com/orgabits/
[Orgabits Official Twitter] https://twitter.com/ORGABITS_0829 
 

■Toyoshima & Co., Ltd. https://www.toyoshima.co.jp/
Founded in 1841. In our 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and from final product planning to production management and delivery Japan and are developing our business comprehensively in all processes of the fashion industry. In addition, as a company that proposes a sustainable lifestyle, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
 

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