One of the "Creating materials that are friendly to the earth" This is part of our efforts to promote manufacturing with clear traceability.
During the talk show on the theme of "Thinking about Transparency in the Fashion Industry", Mr. Seiki Fukudome, Firsthand Conceptor in RAYARD MIYASHITA PARK, is the director of "TRUECOTTON". Toyoshima & Co., Ltd. Marketing & Sales Planning Dept. Daijiro Koide will passionately discuss fashion based on the theme. The talk show will start at 11 a.m. on Saturday 24 at the lawn square. Online distribution is also planned.
In addition, on April 24 (Sat) and 25 (Sun), a special event will be held at the Firsthand store on the second floor of RAYARD MIYASHITA PARK NORTH, where you can customize and sell TREUCOTTON's pure white T-shirts and "A LOVE MOVEMENT" patches that can only be purchased here in Japan.
■TRUECOTTON (True Cotton)
TRACEABLE ORGANIC COTTON THAT CAN BE "IDENTIFIED FARM AND MILL". Turkey's second largest spinning mill in the IZMIR district UCAK TEKSTIL (Uchak Tekstil). Turkish Organic, which is a representative of traceable cotton, can be managed in an integrated manner from farm to spinning, so you can see the face of the producer, which leads to safety and security. In addition, there is an advantage that there are overwhelmingly few contaminants (mixed foreign matter) because it is machine-picked.
*According to the standards of organic farming in each country, the use of genetically modified seeds is basically not permitted. Turkey, a TRUECOTTON-producing country, has one of the strictest regulations on the cultivation of genetically modified crops among countries that comply with EU laws and regulations.
SNS: TRUE_COTTON https://truecotton.jp/
A LOVE MOVEMENT
It started at Los Angels in 2002, when the word "recycling" had not yet penetrated. It all started with the creation of jerseys made from high-quality vintage cashmere recycled by hand. It quickly became popular due to its comfort and pop design, and is now available at famous select shops such as LA's MaxField.
In addition, within the same period, at the rooftop booth, Toyoshima & Co., Ltd. POPUP STORE of WONDER SHAPE, one of the sustainable materials of WONDER SHAPE, was also exhibited. At the booth, two types of denim pants for women, which are scheduled to go on sale on the official EC site from 4/22 (Thursday), will be on sale. While pursuing ease of movement with 360-degree stretchability, it is a pant with a beautiful silhouette and a moderate fit. Denim pants are also recommended for mothers raising children and active scenes of working women.
■WONDER SHAPE
A fabric brand developed with the tagline "Comfortable for me and the earth" and "functionality" through special knitting that extends 360 degrees and returns firmly, and sustainable production methods that are "comfortable for the earth" that recycles 60% of the water used for dyeing. By 2030, we aim to dye with "zero wastewater" that circulates 100% of water, change the common sense of the apparel industry, where the use and pollution of large amounts of water are issues, and aim for a future that does not pollute the earth.
■ First hand
It is a concept store that offers "things, things, and services that can only be experienced here" by gathering fashion, art, and various cultures from around the world by brands and artists with creative and sustainable thinking.
Firsthand's store fixtures and products value sustainable thoughts, stories, and backgrounds.
■ FASHION REVOLUTION JAPAN
A global campaign to appeal for transparency in the fashion industry, triggered by the 2013 collapse of a commercial facility containing a garment factory in Bangladesh. Every year, the week that includes April 24th, the date of the accident, is designated as Fashion Revolution Week, during which we carry out activities. Currently, more than 100 countries around the world are participating.
Japan has been participating in the campaign since its launch in 2014.
■Toyoshima & Co., Ltd.
Founded in 1841. In our 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and from final product planning to production management and delivery Japan and are developing our business comprehensively in all processes of the fashion industry. In addition, as a company that proposes a sustainable lifestyle, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
https://www.toyoshima.co.jp/
https://my-will.jp/
