■ Exhibited at "rooms 41"! “ORGABITS CAFÉ area” to support next-generation ethical brands
The feel trade show "rooms 41" was started in 2000 by H.P.France Co., Ltd. with the aim of revitalizing the creative scene. It is Japan's largest creative festival with over 10,000 creators participating. 300 to 400 brands from Japan and overseas will gather at the venue, and while maintaining the function of business negotiations and matching with buyers, general customers can directly interact with designers, and new business expansion can be expected. Creators It is a place to support.
ORGABITS is a sustainable project that started in 2005, and in response to celebrating its 15th anniversary this year in 2020, we want to support the next generation of ethical and sustainable projects and brands.
Exhibited at "rooms41" from the thought. We will open the “ORGABITS CAFÉ area” and support the exhibition of four next-generation ethical brands.
In addition, the “ORGABITS CAFÉ area” is a relaxing space with the image of a cafe. You can touch our products and thoughts.
■ Four next-generation ethical brands supported by the ORGABITS CAFÉ area
①Enter the E
A select shop specializing in ethical fashion that collects only clothes that are considerate of people and the environment. We have carefully selected 30 brands from around the world that are healthy and sustainable, considering the depletion of energy resources, with high quality and high design, organic and recycled materials, and respect for the creators.
②Emotionally Market
A select shop with items that enrich the hearts of those who value their lifestyle. Based on fair trade products handmade in Myanmar, we hope that ethical shopping will become a daily routine, and we will deliver wonderful things that will enrich the future.
③Natsuki Hanyu
An apparel brand that depicts mysterious characters like human-like monsters with unique faces and skin drawn in colorful colors. Freedom of expression, the ability to accept other people's expressions, and a project to expand that ability.
④TSUNAGU PRODUCT
An ethical product brand that makes it easier to see connections with society and producers through products. We propose items and lifestyles that simply and stylishly express an ethical identity.
✔ Serving coffee from Sustainable Kitchen Rosy!
Sustainable Kitchen Rosy is a restaurant created by renovating a 60-year-old traditional Japanese house in Kanda, Chiyoda-ku. Uses rice and organic wheat that are self-seed and made. The uniforms of the staff are also made of organic cotton, and the cooking equipment in the kitchen uses materials that do not emit harmful substances, creating an ethical space through food.
〈Feeling trade show “rooms41” holding information〉
・Holding time: 10:00 to 18:00
・Venue: Shinjuku Sumitomo Building Triangle Square
・ ORGABITS CAFÉ area: Booth number 170
■On 10/15 (Thursday), a talk show will be held to talk about the background and future of the ORGABITS project!
From 15:00 on 10/15 (Thursday), H.P.France ethical area director Mao Sakaguchi will hold a talk show as an interviewer, and ORGABITS producer Daijiro Koide and ambassador Arisa Kamata will talk about the ORGABITS project. I will talk about the background and future of
<Details of talk show rooms ACADEMY>
10/15 (Thu) 15:00-
| Daijiro Koide Profile Augavitz Producer. Born in Chigasaki City, Kanagawa Prefecture in 1966. After graduating from Rikkyo University in 1989, he joined Sanyo Shokai Co., Ltd. After experiencing sales and planning MD, he was in charge of planning and then in charge of a UK licensed brand. After that, he worked as the head of business and marketing for a U.S. licensed brand. After joining the company Toyoshima & Co., Ltd. 2017, he served as vice president of an investment company before assuming his current position. Arisa Kamata's Profile Ethical fashion planner. In the process of clothing production and disposal, we actively disseminate information on "ethical fashion" that is conscious of the environment for the natural environment and society, and we plan products in collaboration with fashion brands and study tours to visit clothing production areas. He runs the Little Life Lab, a small laboratory for living. ORGABITS Ambassador. |
What is the Orgabits Project?
"Orgabits" is an organic cotton spread project that started in 2005 with the idea that everyone should contribute "bits" to the global environment and producers.
In order to facilitate the use and popularization of organic cotton, we have adopted a "reversal idea" to deliver 10% organic cotton products to 100 times more people, regardless of the amount of organic cotton used in one piece of clothing. More than 130 fashion brands participate in the event, producing more than 8 million items in total. Activities have expanded to include support for farmers in the country of origin of organic cotton and NPO corporations.
2020 marks the 15th anniversary. (*Source: Textile Exchange)
[Orgabits official website] http://orgabits.com/
[BITS MAGAZINE site] http://orgabits.com/bits-magazine/
[Orgabits Official Instagram] https://www.instagram.com/orgabits/
■rooms
Each creator's view of the world is regarded as a room, and the community is named "rooms". Held twice a year, in September and February, with 300-500 exhibitors attending each session. The exhibition categories are divided into five categories: 1 fashion, 2 ethical, 3 culture, 4 beauty, and 5 products. Since the establishment of the exhibition, an exhibition screening system has been in place since its establishment, which has increased the recognition that it is a place where many high-quality creators who cannot be met at other exhibitions gather. We are looking forward to meeting with you. The event has attracted a total of 500,000 visitors so far, and this year marks the 20th anniversary of the event.
■Toyoshima & Co., Ltd. https://www.toyoshima.co.jp/
Founded in 1841. In our nearly 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and from final product planning to production management and delivery Japan and are developing our business comprehensively in all processes of the fashion industry. In addition, as a sustainable lifestyle provider, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
