TRUECOTTON is made from organic cotton carefully grown by people who work in a healthy and safe working environment on the rich farms of the Turkish spinning group "UCAK TEKSTIL".
Today, organic cotton is grown in various places around the world, but it is very difficult to clearly trace which farms and under what conditions. Just as we choose the ingredients we eat with particular attention to the production area and organic, TRUECOTTON proposes the value of choosing something new, in which the face of the producer who grew it can be seen even in the cotton that touches our skin. TOYOSHIMA has traceable organic cotton yarn and fabric inventory, and can handle everything from raw materials to products across the entire company.
Toyoshima & Co., Ltd. has been working to promote sustainability in the fashion industry by handling environmentally friendly materials for about 30 years. Last year, we formed a partnership with WWF JAPAN (World Wide Fund for Nature) to create "Water Stewardship" and " We are working on specific improvement plans and targets for the procurement of naturally derived raw materials.
To commemorate the debut of TRUECOTTON, a portion of the sales will be WWF JAPAN We will start a charity project "Save nature and the animalsproject" to support the activities of the animals. This project continues to work with international brands, domestic brands, and celebrities to generate revenue from various items produced in TRUECOTTON WWF JAPAN This is an initiative to donate for the activities of
As the first phase of the project, we plan to release mask cases and other items using TRUECOTTON this summer, designed by models Mayumi Sada, Rena Takeshita, and Yu Yamada (in order of 50 syllables) and stylist Kei Shirahata.
In order to operate TRUECOTTON farms in a sustainable and healthy manner, a rich natural environment is necessary. Supporting WWF JAPAN's various activities aimed at protecting rare wildlife, preventing global warming, and using natural resources in a sustainable manner will eventually lead to the development of TRUECOTTON.
Through this TRUECOTTON, we will lead to the improvement of sustainability in the fashion industry by maintaining a rich natural environment, developing and continuing a healthy textile industry, and delivering safe and secure cotton to people.
AboutTRUECOTTON
Organic cotton yarn that can identify "farms and spinning mills". Toyoshima & Co., Ltd. was born by signing an exclusive contract with UCAK TEKSTIL, a spinning groove of Turkish Organics, a representative of traceable cotton, for Japanese companies. Since integrated management from farm to spinning can be performed, it is possible to provide organic cotton yarn that can identify "farm and spinning factory".
The cotton is grown from seeds that have not been genetically modified and is harvested by machine picking, so it is organic cotton with little contamination. Choosing organic cotton actually means protecting producers from health hazards such as pesticides. It is an organic cotton yarn made in a place that is backed by such an environment where even the people who work in the spinning factory that spins the cotton into yarn can feel like working hard tomorrow.
■ TRUECOTTON HP: http://truecotton.jp/
■ Click here for the TRUECOTTON image movie https://www.youtube.com/watch?v=jqsi5VfAILw
About TOYOSHIMA
Founded in 1841. During our nearly 180 years of history, we have expanded our business areas in response to the changing times. Currently, we are involved in a series of processes, from purchasing and selling raw materials, threads and fabrics from all over the world, to final product planning, production management, and delivery.
In addition, as a company that develops and provides various sustainable materials, invests in tech ventures, and promotes the development of smartwear, we have established our stance on sustainability and technology with the statement “MY WILL.” increase.
https://www.toyoshima.co.jp/
https://my-will.jp/
About WWF Japan (World Wide Fund for Nature)
An environmental conservation organization founded in Switzerland in 1961. To build a future where humans and nature can live in harmony,
Currently, in more than 100 countries, we are developing projects aimed at preserving rare wildlife, natural environments such as forests and oceans, sustainably using natural resources, and preventing global warming.
© 1986 Panda Symbol WWF® “WWF” is a WWF Registered Trademark
