「着る野菜」ショップが全国に拡大！新アイテム“履ける小松菜”も登場！～５/29（水）より名古屋、福岡にて期間限定で展開～｜ニュース

"Vegetables to wear" shops are expanding nationwide! A new item "Wearable Komatsuna" is also available! ~Available in Nagoya and Fukuoka for a limited time from 5/29 (Wed)~

Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Project brand "FOOD TEXTILE that uses vegetables and ingredients scheduled for disposal as dyes (hereinafter referred to as "Food Textile") will open pop-up shops in Matsuzakaya Nagoya from May 29 (Wednesday) and Hakata Hankyu from June 19 (Wednesday), and from May 22 (Wednesday), the campaign event "GOOD for GREEN" will be held at the entire Hankyu Umeda building FOOD TEXTILE In addition to the new vegetable-dyed slippers, we are releasing a limited number of collaboration pajamas that have been popular since this spring.

New pajamas (lettuce)

■ Approaching the food loss problem as a bridge between the food and apparel industries

According to estimates* by United Nations agencies and the Ministry of Agriculture, Forestry and Fisheries, one-third of the world's food production is thrown away every year, and Japan's annual food loss exceeds 6 million tons. increase. As a bridge between the food and apparel industries, food textiles focus on the "color" of food. Utilizing our unique dyeing technology, we have worked with various apparel brands to commercialize foodstuffs provided by various food-related companies, and have tackled the food loss problem from the apparel industry. Due to the popularity of our customers and the expansion of collaborations with various companies, new items will appear this spring, and we will open a limited-time pop-up shop nationwide where you can actually pick up the products.

(*2015 estimate Ministry of Agriculture, Forestry and Fisheries: http://www.maff.go.jp/j/shokusan/recycle/syoku_loss/attach/pdf/161227_4-55.pdf)
(*Key Findings FAO: http://www.fao.org/save-food/resources/keyfindings/en/)

Develop limited-time pop-up shops in Osaka, Nagoya, and Hakata

FOOD TEXTILE will appear in the bedding section of the campaign event "GOOD for GREEN" held at Hankyu Department Store Umeda Main Store on Wednesday, May 22nd. Limited collaboration pajamas using the tree of life and residue from Horiuchi Fruit Garden, which has been popular since this spring, and slippers, which will be the first item to be developed this time, will be released exclusively at Hankyu Department Store Umeda Main Store, and will be used as a dye material. We will also carry out a tea tasting service of the herb and aromatherapy specialty store “Tree of Life”.

In addition, pop-up shops will be opened one after another at Matsuzakaya Nagoya from May 29th (Wednesday) and Hakata Hankyu from June 19th (Wednesday).

[Overview of pop-up shop]

Hankyu Department Store Umeda Main Store
Period May 22nd (Wednesday) to June 4th (Tuesday), 2019
Location: Kotokoto Stage “GOOD for GREEN” on the 7th floor, 8-7 Kakuda-cho, Kita-ku, Osaka-shi, Osaka
Matsuzakaya Nagoya
Period May 29 (Wednesday) to June 4 (Tuesday), 2019
Location: 3-16-1 Sakae Naka-ku, Nagoya City, Aichi Prefecture "Nihon no Yokimono"
Hakata Hankyu
Period June 19 (Wednesday) to June 26 (Wednesday), 2019
Location: Fukuoka Prefecture, Fukuoka City, Hakata-ku, Hakata Station Chuo-gai 1-1-1 8F Beauty and Health Event Space “MADE FROM NATURE”

■FOODTEXTILE (food textile)

A project to reuse food waste from the fashion industry, where people can enjoy fashionably in the lifestyle scenes of clothing, food, and housing, centering on "food", by reborning things that are simply thrown away.

Residues of vegetables and ingredients produced in the manufacturing process of food companies, restaurants, and farms. These leftovers that were just waiting to be thrown away become the coloring elements of FOOD TEXTILE.
http://www.foodtextile.jp/

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