The brand's first pop-up shop will open on Wednesday, May 16 at three stores: Fluxus Hiroshima, Keihan Department Store Moriguchi, and Takashimaya Kyoto.
Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Nishiki 2-15-15), a project brand that uses vegetables and ingredients scheduled for disposal as dyes, FOOD TEXTILE (hereinafter referred to as "Food Textile") will open its first pop-up shop from May 16 (Wednesday), Fraxus Hiroshima, Keihan Department Store Moriguchi, Takashimaya It will open at a total of three stores in Kyoto.
According to estimates* by United Nations agencies and the Ministry of Agriculture, Forestry and Fisheries, one-third of the world's food production is thrown away every year, and Japan's annual food loss exceeds 6 million tons. increase. As a bridge between the food and apparel industries, Food Textile focuses on the "color" of food and utilizes its own dyeing technology to produce ingredients provided by various food-related companies such as Salad Club Co., Ltd. of the Kewpie Group. , We have been working on the food loss problem from the apparel industry by promoting commercialization in cooperation with each apparel brand.
This time, along with the first store development, we will start selling products independently as a brand for the first time. The new products are a total of 16 popular items such as shopping bags, aprons, and BABY rompers, which are popular for their natural and rich colors. The Kewpie Group's purple cabbage, Horiuchi Kajien's blueberries, Life Tree's echinacea, and Tully's Coffee's espresso coffee are representative examples of food waste that is used in four categories: VEGETABLE, FRUIT, HERB, and BEVERAGE.
In the future, in addition to expanding partnerships and planning and selling original products, we aim to sell fabrics, expand overseas sales channels, and enter the corporate uniform business, continuing and strengthening efforts to address the food loss problem from the apparel industry. I will continue.
(*FY2015 estimate Ministry of Agriculture, Forestry and Fisheries: http://www.maff.go.jp/j/shokusan/recycle/syoku_loss/attach/pdf/161227_4-55.pdf)
(*Key Findings FAO: http://www.fao.org/save-food/resources/keyfindings/en/)
[Scheduled to open a pop-up shop]
Fluxus Hiroshimashop
・Period: May 16th (Wednesday) to June 20th (Wednesday)
・Operating hours: 10:00 a.m. to 10:00 p.m.
・Place: 2nd floor Fluxus Hiroshima store Fluxus Market (POP-UP space)
(Address: 2-1-1-2026 Osu, Fuchu-cho, Aki-gun, Hiroshima Prefecture)
Keihan Department Store Moriguchishop
・Period: May 17th (Thursday) to May 30th (Wednesday)
・Operating hours: 10:00 a.m. to 8:00 p.m. (until 5:00 p.m. on the last day)
・ Place: 2nd floor Nanaiiro Fleur Event Space (Address: 8-3 Kawaramachi, Moriguchi City, Osaka Prefecture)
Takashimaya Kyotoshop
・Holding period: May 30 (Wednesday) to June 12 (Tuesday)
・Business hours: 10:00 am to 8:00 pm (until 5:00 pm on the last day)
・ Place: 6th floor Japanese and Western tableware and kitchenware sales floor (Address: 52 Nishiirima-cho, Shijo-dori Kawaramachi, Shimogyo-ku, Kyoto-shi, Kyoto)
According to the latest definition (as of January 2015) compiled by the Food and Agriculture Organization of the United Nations (FAO) after discussions with researchers and practitioners around the world,
・Food loss: decrease in the quantitative or qualitative value of food
food waste: part of food loss, especially that which is still edible but is thrown away
* Quantitative reduction means that weight (kg) is reduced, while qualitative reduction means that nutritional value, economic value, food safety, etc. are reduced or impaired.
It has been with.
Source: ©2016 FOODLOSS CHALLENGE PROJECT official website
http://foodlosschallenge.com/
■FOOD TEXTILE(food textile)
Enjoy the color of clothes and miscellaneous goods as you enjoy the color of salad. We propose a new approach to the problem of food waste based on the idea of "vegetables to wear".
http://www.foodtextile.jp/
Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Nishiki 2-15-15), a project brand that uses vegetables and ingredients scheduled for disposal as dyes, FOOD TEXTILE (hereinafter referred to as "Food Textile") will open its first pop-up shop from May 16 (Wednesday), Fraxus Hiroshima, Keihan Department Store Moriguchi, Takashimaya It will open at a total of three stores in Kyoto.
According to estimates* by United Nations agencies and the Ministry of Agriculture, Forestry and Fisheries, one-third of the world's food production is thrown away every year, and Japan's annual food loss exceeds 6 million tons. increase. As a bridge between the food and apparel industries, Food Textile focuses on the "color" of food and utilizes its own dyeing technology to produce ingredients provided by various food-related companies such as Salad Club Co., Ltd. of the Kewpie Group. , We have been working on the food loss problem from the apparel industry by promoting commercialization in cooperation with each apparel brand.
This time, along with the first store development, we will start selling products independently as a brand for the first time. The new products are a total of 16 popular items such as shopping bags, aprons, and BABY rompers, which are popular for their natural and rich colors. The Kewpie Group's purple cabbage, Horiuchi Kajien's blueberries, Life Tree's echinacea, and Tully's Coffee's espresso coffee are representative examples of food waste that is used in four categories: VEGETABLE, FRUIT, HERB, and BEVERAGE.
In the future, in addition to expanding partnerships and planning and selling original products, we aim to sell fabrics, expand overseas sales channels, and enter the corporate uniform business, continuing and strengthening efforts to address the food loss problem from the apparel industry. I will continue.
(*FY2015 estimate Ministry of Agriculture, Forestry and Fisheries: http://www.maff.go.jp/j/shokusan/recycle/syoku_loss/attach/pdf/161227_4-55.pdf)
(*Key Findings FAO: http://www.fao.org/save-food/resources/keyfindings/en/)
[Scheduled to open a pop-up shop]
Fluxus Hiroshimashop
・Period: May 16th (Wednesday) to June 20th (Wednesday)
・Operating hours: 10:00 a.m. to 10:00 p.m.
・Place: 2nd floor Fluxus Hiroshima store Fluxus Market (POP-UP space)
(Address: 2-1-1-2026 Osu, Fuchu-cho, Aki-gun, Hiroshima Prefecture)
Keihan Department Store Moriguchishop
・Period: May 17th (Thursday) to May 30th (Wednesday)
・Operating hours: 10:00 a.m. to 8:00 p.m. (until 5:00 p.m. on the last day)
・ Place: 2nd floor Nanaiiro Fleur Event Space (Address: 8-3 Kawaramachi, Moriguchi City, Osaka Prefecture)
Takashimaya Kyotoshop
・Holding period: May 30 (Wednesday) to June 12 (Tuesday)
・Business hours: 10:00 am to 8:00 pm (until 5:00 pm on the last day)
・ Place: 6th floor Japanese and Western tableware and kitchenware sales floor (Address: 52 Nishiirima-cho, Shijo-dori Kawaramachi, Shimogyo-ku, Kyoto-shi, Kyoto)
What is food loss
According to the latest definition (as of January 2015) compiled by the Food and Agriculture Organization of the United Nations (FAO) after discussions with researchers and practitioners around the world,
・Food loss: decrease in the quantitative or qualitative value of food
food waste: part of food loss, especially that which is still edible but is thrown away
* Quantitative reduction means that weight (kg) is reduced, while qualitative reduction means that nutritional value, economic value, food safety, etc. are reduced or impaired.
It has been with.
Source: ©2016 FOODLOSS CHALLENGE PROJECT official website
http://foodlosschallenge.com/
■FOOD TEXTILE(food textile)
We reproduce the gentle colors of vegetables with a technology that converts vegetables and ingredients that are scheduled to be discarded into dyes.
Enjoy the color of clothes and miscellaneous goods as you enjoy the color of salad. We propose a new approach to the problem of food waste based on the idea of "vegetables to wear".
http://www.foodtextile.jp/
