2017.05.18
Isetan Mitsukoshi Group's campaign Global Green campaign for the first time ~Featured collaboration items using organic cotton appear~
Press Release
■Orgavits × FOOD TEXTILE × SkinAware triple collaboration item that uses ingredients scheduled for disposal as dye
This time, we will introduce the textile brand "FOOD TEXTILE", which uses TOYOSHIMA 's discarded vegetables as dye, similar to TOYOSHIMA 's brand "Orgabits", as well as AWA Co., Ltd. (Representative Director: Hiromi Kani, 1-Sendagaya, Shibuya-ku). Introducing a triple collaboration T-shirt from the organic cotton brand ``SkinAware'' developed by 11-6).
The collaboration T-shirts come in four colors: pink dyed with tomatoes, purple dyed with purple cabbage, green dyed with lettuce, and brown dyed with coffee. It is dyed using materials provided by Green Message Co., Ltd., Tully's Coffee Japan Co., Ltd., and other companies.
By using organic cotton and fair trade fabrics, this product embodies the hope that each person will have the opportunity to think about what they can do for the environment. It contains the message of wanting to convey "awareness" of our precious earth and nature, which is also the brand concept of "SkinAware".
The collaboration T-shirt is a unisex size with a boxy silhouette, and features sophisticated details typical of ``SkinAware'', such as a square chest pocket for a smart impression, a different front and back silhouette, and a subtle slit at the front.
·Product Summary
Release date: May 15, 2017 (Monday)
Blend rate: 100% cotton
Size range: S, M, L (unisex size)
Price: 9,504 yen each (tax included) (Made in Japan)
・Handling stores
Isetan Shinjuku Main Store Main Building 3rd Floor Ma Lingerie, Men's Building 1st Floor Men's Underwear, Mitsukoshi Ginza Store 5th Floor Men's Underwear
SkinAware Official Online Shop http://skin-aware.com/
■Orgabits × CLOUDY
TOYOSHIMA 's organic cotton brand "Orgabits" and DOYA Co., Ltd.'s (President and CEO: Hayato Douji, 2-17-13 Nishiazabu, Minato-ku) apparel brand "CLOUDY" have collaborated to create products using African fabrics. Introducing the pocket T-shirt “Linda”.
CLOUDY is a casual and formal apparel brand that incorporates African tastes, focusing on patterns of African folk costumes and traditional weaves.
A portion of the product sales will be used for activities centered on the three areas of employment, education, and health, such as supporting the education of children in Kenya and a school construction project in Ghana through the NPO Doooooooo. Masu.
For each T-shirt sold, we will provide 10 school lunches (equivalent to 200 yen) to children in Africa.
·Product Summary
Release date: May 15, 2017 (Monday)
Size range: Unisex XS, S, M, L, XL / Kids 100, 120, 140
Price: Unisex 5,184 yen (tax included), Kids 4,104 yen (tax included)
・Handling stores
Isetan Shinjuku Store Main Building 3rd Floor Restyle
Isetan Salone (Limited time shop from July 12, 2017)
■Mitsukoshi Isetan Global Green Campaign
The Isetan Mitsukoshi Group will be holding a "Global Green Campaign" to propose products and services that will help realize a sustainable society in the future, in order to create a "comfortable relationship between people and nature." On each floor of our three core stores (Isetan Shinjuku Main Store, Mitsukoshi Nihonbashi Main Store, and Mitsukoshi Ginza Store), we propose products, experiences, and ways of living based on the four keywords of social contribution, environmental consideration, coexistence with nature, and sustainability.
Date: 5/15 (Mon) - 5/30 (Tue)
Holding stores: Mitsukoshi Isetan group stores
URL: http://cp.miguide.jp/globalgreen
■What is SkinAware?
One Mile Wear brand, underwear made from organic cotton. By being conscious of organic and fair trade, we can appreciate the strength and kindness of the earth we live on. We develop comfortable underwear and one-mile wear that evoke a sense of awareness when placed on your bare skin.
■ What is FOOD TEXTILE?
A textile project brand that focuses on the "color" of food.
We reproduce the gentle colors of vegetables using technology that turns vegetables and ingredients scheduled for disposal into dyes.
Enjoy the colors of your clothes and miscellaneous goods just as you enjoy the colors of your salad. We propose a new approach to the problem of food waste using the concept of "vegetables to wear."
■What is the “Orgavits Project” developed by TOYOSHIMA?
This is an organic cotton promotion project in which the largest number of apparel brands participate in Japan. Approximately 90 brands are currently participating, producing approximately 630,000 items annually, based on the ``reversal idea'' of delivering 10% organic cotton products to 100 times as many people. These activities have expanded to support farmers in the country of origin and NPOs, and are also expanding into social contribution activities that allow you to participate in style through a single piece of clothing.
Approximately 15% of the insecticides and 7% of the pesticides used around the world are used in cotton produced using conventional cultivation methods (*Source: Textile Exchange), leading to soil contamination and environmental problems. It includes various problems. On the other hand, organic cotton refers to cotton grown organically on farmland where no pesticides or chemical fertilizers have been used for at least three years. It is expected that the increased demand for organic cotton will reduce the amount of cotton grown using conventional methods and improve the above problems.
[Orgabits official website] http://orgabits.com
[Orgabits Facebook page] https://www.facebook.com/orgabits
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