In addition, from May 31 (Wed) to June 27 (Tue), 2017, original crowdfunding T-shirts will be exhibited (*1) at the ISETAN ×Makuake Crowdfunding Program space on the second floor of the Isetan Shinjuku Main Building.
<Original T-shirt>
The main product that will be returned this time is the design of the world's endangered species of animals registered in the "Red List (* 2)" in cooperation with the General Incorporated Foundation Christel Vie Ensemble (Representative Director: Christel Takigawa). This is an original T-shirt. Chika Miyata, who has been attracting attention for her unique illustrations, has been appointed as the designer, and we are planning to release fun T-shirts that have never been seen before, featuring cute animals.
Endangered species drawn by Chika Miya
9 species (polar bear, red panda, gravy zebra, cheetah, gorilla, Sumatran tiger, giant panda, Asian elephant, orangutan)
https://www.atpress.ne.jp/releases/128704/img_128704_1.jpg
https://www.atpress.ne.jp/releases/128704/img_128704_2.jpg
https://www.atpress.ne.jp/releases/128704/img_128704_3.jpg
Part of the proceeds from the sales of this original T-shirt will be donated to animal protection projects such as "Project Red" (*2) and "Project Zero" (*3) promoted by the Christel Vie Ensemble Foundation. and is used for its activities.
*1 ISETAN× Makuake Crowdfunding PROGRAM: In the space of the Isetan Shinjuku main store, which leads the world trend, we will exhibit the projects currently being carried out by Makuake during the exhibition period. By exhibiting in the exhibition space of Isetan Shinjuku Main Store, many people can see our products, which will lead to further expansion of supporters and opportunities for PR.
*2 Red List/Project Red: The list of endangered wild animals in the world is called the Red List. Now, the balance of ecosystems has collapsed, and the extinction rate of wildlife is accelerating at an unprecedented rate. In this project, the mission is to save the endangered wild animals at the top of the ecosystem and protect the ecosystem.
*3 Project Zero: In Japan, which is said to be a developed country, many dogs and cats are culled every day. In this project, we are aiming for zero culling of dogs and cats in accordance with animal welfare, with the goal of 2020.
■Makuake Overview of crowdfunding
・Project title
"Through the foundation of Christel Takigawa, of which Christel Takigawa serves as the representative director, we want to protect endangered animals."
・Application period/return product provision period
May 15, 2017 ~ June 29, 2017 (Thu) / Early August, 2017
・Original T-shirt product name (main product name)
Christel Vy Ensemble × Miya Tachika Design Endangered Animal Pattern Print Organic Cotton T-Shirt
・Crowdfunding return
(1) Sticker 1,000 yen
(2) Handkerchief 2,000 yen
(3) Original T-shirt (main product) 5,000 yen
(The first 10 people will be signed by Christel Takigawa /
Includes Foster Academy 1-time invitation ticket [*4])
*4 Foster Academy is a seminar organized by Christel Vy Ensemble to learn about dog and cat conservation activities. A person who takes care of a protection dog or cat at home until a new owner is decided and provides mental and physical care is called a Foster.
・Crowdfunding implementation pattern
All or Nothing
(The project was implemented by achieving the target amount.) Refund if the project was not successful)
■What is the "Ogavitz Project" developed by Toyoshima & Co., Ltd.?
This is an organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the idea of "reversal" to deliver 100% products to 100 times more people without sticking to 100% organic cotton, about 90 brands are currently participating and producing about 630,000 items a year. These activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity where people can participate in fashionable clothes through a single piece of clothing.
Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (*Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems.
■Features of the crowdfunding site "Makuake"
Makuake is a crowdfunding service operated by CyberAgent Crowdfunding Co., Ltd. that realizes your thoughts through support. Since the launch of the service in August 2013, it has created more than 500 projects. We want to support the opening of as many services, things, and projects as possible, and we want to make it a place where as many people as possible can feel the "excitement" of opening something new. It is a service with such thoughts.
■Christel Vy Ensemble
CHRISTEL VIE ENSEMBLE OF CHRISTEL VIE ENSEMBLE MEANS "LIFE TOGETHER" OR "LIFE TOGETHER" IN FRENCH. It expresses our hope for the realization of a society in which lives of the same value support each other, and a society in which people coexist and coexist.
■Miya Tachika (Illustrator)
Born in Saga. In addition to being active in many media such as magazines, books, the web, and advertising, he is active in a wide range of genres such as mural production in New York. He has held solo exhibitions nationwide and participated in many group exhibitions. He was selected for TIS in 2008 and the Tokyo Soga Award in 2012.
"I spend most of my days drawing, and I always take my sketchbook with me when I go to the zoo, and I can't help but draw when I'm traveling."
■Exhibition at Isetan Shinjuku Main Store
An exhibition space is set up on the 2nd floor of the Isetan Shinjuku Main Building and the 2nd floor of the Men's Building. Each project is decorated with expressions that suit the project. Many people visit the exhibition space to see the project, and the exhibition is very popular.
【Orgavitz Official Website】http://orgabits.com
【Orgavitz Facebook Page】https://www.facebook.com/orgabits