This time, Toyoshima & Co., Ltd. On March 27, 2017, Can, Inc. (President & CEO: Takao Tachibana, 2-8 Saiwai-cho, Kita-ku, Okayama City, Okayama Prefecture) launched a collaboration product to support the Sakura Namiki Project with the popular brand "SamansaMos2 Lagom" developed by Can Co., Ltd. (President & CEO: Takao Tachibana, 2-8 Saiwai-cho, Kita-ku, Okayama City, Okayama Prefecture).
<Orgabits Sakura Namiki Project Sleeve Lace T-shirt>
This product has lace sleeves and embroidered cherry blossom petals on the hem, making it perfect for daily use and going out.
It will be on sale at all “SamansaMos2 Lagom” stores nationwide from March 27, 2017 (Monday).
In addition, we will attach a tag to the collaboration product and donate 10 yen for each product to the NPO Sakura Namiki Network.
■ Product overview
Product Name: Orgabits Sakura Namiki Project Sleeve Lace T-shirt
Color: Off-white/navy/pink
Size: 95/100/110/120
Price (excluding tax): 2,300 yen
Release date: March 27 (Monday)
What is the “Orgabits Project” developed by Toyoshima & Co., Ltd., Ltd.?
An organic cotton promotion project in which the largest number of apparel brands in Japan participates. Currently, about 90 brands are participating in the "reversal idea" of delivering 100% organic cotton products to 100 times more people, and about 630,000 items are produced annually. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle is expanding as a social contribution activity that allows you to participate in fashion through one piece of clothing.
About 15% of the pesticides and 7% of the pesticides used in the world are used on cotton produced by conventional cultivation methods (*source: Textile Exchange), which causes soil pollution and environmental problems. It contains various problems such as On the other hand, organic cotton refers to cotton that has been organically grown on farmland that has not used pesticides or chemical fertilizers for at least three years. As the demand for organic cotton increases, it is expected that cotton cultivation by conventional cultivation methods will decrease, and the above problems will be improved.
■SamansaMos2 Lagom
Comfortable kids wear that casually incorporates playfulness and trends into French basic clothes that make children's cute smiles shine. Based on a simple and natural design that brings out the cuteness of a child, the essence of the season is moderately mixed. "Favorites" that blend into your daily life and make you feel happy. We value comfort and propose clothing that suits children's smiles.
■ NPO Sakura Namiki Network
The "Sakura Namiki Project" is a project promoted by the NPO Sakura Namiki Network. The Great East Japan Earthquake, which struck suddenly on March 11, 2011, was a devastating disaster that left more than 20,000 people dead or missing. The Tohoku region has experienced many tsunami-related disasters in the past. Looking back at history, a big tsunami always hits Sanriku once every 100 years. It is necessary to pass down the story of this great tsunami from generation to generation so that the damage will never be forgotten. In the hope that in the event of a large tsunami predicted in the future, it will serve as a target for evacuation and protect the residents. rice field. The “Sakura Row of Trees Project” was launched by the strong desire of people in Tohoku to plant cherry trees and volunteers involved in flowers. We started planting trees in the spring of 2012, and have so far planted approximately 4,100 cherry trees in Fukushima, Miyagi, and Iwate prefectures.
The Orgabits Project won the Good Design Award.
[Orgabits official website] http://orgabits.com
[Orgabits Facebook page] https://www.facebook.com/orgabits