■熊本のシンボル、熊本城の復旧にむけて
2016年4月14日に発生した熊本地震が九州地方に甚大な被害をもたらし、国の重要文化財に指定されている熊本城も深刻な損害を受けました。オーガビッツの「orgabits プロジェクト For KUMAMOTO」は、今後10数年かかると予想される修復作業を支援し、熊本の人々を元気づけ、沢山の人々が再び熊本に訪れることをサポートしていきます。
この活動に共感していただけるブランドを募り、参加ブランドの製品にオリジナルのタグ(下げ札)をつけて販売します。商品1枚の売上につき10円を熊本市「熊本城災害復旧支援金」に寄付します。
今回、イオンリテール株式会社(代表取締役社長：岡崎 双一、千葉県千葉市)が展開する人気衣料品ブランド「SELF＋SERVICE」(セルフ＋サービス)が、「orgabits プロジェクト For KUMAMOTO」へ初参加。
プロジェクトを支援する春向けアイテムを2017年3月20日(月)から、全国の「イオン」「イオンスタイル」「SELF＋SERVICE」約350店舗で販売いたしました。
＜オリジナルのタグ＞
An image of the walls of Kumamoto Castle. It uses motifs related to Kumamoto, such as the family crest of the Kumamoto Domain and the famous watermelon.
■What is the "Ogavitz Project" developed by Toyoshima & Co., Ltd.?
The organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the idea of "reversal" to deliver 100% products to 100 times more people without sticking to 100% organic cotton, about 90 brands are currently participating and producing about 630,000 items a year. These activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity where people can participate in fashionable clothes through a single piece of clothing.
Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (*Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems.
■ "SELF+SERVICE" product outline
[Ogavitz Tank Top with Lace]
Color: Off-white/navy/beige/pink
Size :M/L/LL
Base price (excluding tax): 2,580 yen
Release date: Monday, March 20
[Printed Tunic]
Color: Off-White/Saxophone/Navy
Size :M/L/LL
Base price (excluding tax): 3,880 yen
Release date: Monday, March 20
【Ogavitz Printed Blouse】
Color: Off / Beige
Size :M/L/LL
Base price (excluding tax): 3,880 yen
Release date: Monday, March 20
【Augavitz Gaucho Pants】
Color: Navy/Beige
Size: M/L
Base price (excluding tax): 4,580 yen
Release date: Monday, March 20
【Ogavitz Lace Dress】
Color: Navy/Blue
Size: M/L
Base price (excluding tax): 4,580 yen
Release date: Monday, March 20
[Ogavitz Front Opening Blouse]
Color: Off/Blue
Size :M/L/LL
Base price (excluding tax): 3,880 yen
Release date: Monday, March 20
【Orgavitz Skirt】
Color: Grey/Charcoal
Size: M/L
Base price (excluding tax): 4,880 yen
Release date: Monday, March 20
[Augavitz embroidered blouse]
Color: Kinari/Off
Size :M/L/LL
Base price (excluding tax): 4,280 yen
Release Date: Wednesday, March 22
[Full pattern print pullover (V neck)]
Color: Off-white/khaki/saxophone/navy
Size :M/L/LL
Base price (excluding tax): 2,880 yen
Release date: Early April
[Full pattern print pullover (crew neck)]
Color: Off-white/khaki/saxophone/navy
Size :M/L/LL
Base price (excluding tax): 2,880 yen
Release date: Early April
* Products handled vary depending on the store.
■About "SELF+SERVICE"
"Self + Service" is a fashion brand operated by AEON Retail Co., Ltd. based on the concept of "an ethical shop that takes the global environment into consideration."
Focusing on fashion products made with environmentally friendly materials such as organic cotton and Tencel, we propose ethical products (= products that are friendly to people and the environment, easy to wear, easy to handle) and lifestyles. In addition, we operate a system that allows customers to easily participate in recycling and carbon offset initiatives through purchases, and as of March 2017, we have deployed this at approximately 350 stores. In January 2014, we participated in the Sakura Namiki Project, an activity organized by Ogavitz to plant sakura trees at the highest point of the tsunami caused by the Great East Japan Earthquake, and are continuously working on it.
The Augavitz Project won the Good Design Award.
【Orgavitz Official Website】http://orgabits.com
【Orgavitz Facebook Page】https://www.facebook.com/orgabits