■Towards the restoration of Kumamoto Castle, the symbol of Kumamoto
The Kumamoto earthquake that occurred on April 14, 2016 caused devastating damage to the Kyushu region, including Kumamoto Castle, a designated national important cultural property. Orgabits' "Orgabits Project For KUMAMOTO" will support the restoration work, which is expected to take over the next decade, cheer up the people of Kumamoto, and help many people visit Kumamoto again.
We are looking for brands that sympathize with this initiative, and participating brands will sell their products with original tags. For each product sold, 10 yen will be donated to the Kumamoto Castle Disaster Recovery Fund of Kumamoto City.
This time, "SELF+SERVICE", a popular clothing brand developed by AEON Retail Co., Ltd. (President and CEO: Soichi Okazaki, Chiba City, Chiba Prefecture), is participating in the "orgabits Project For KUMAMOTO" for the first time.
Spring items to support the project have been on sale at approximately 350 AEON, AEON STYLE, and SELF+SERVICE stores nationwide since Monday, March 20, 2017.
<Original tag>
An image of the walls of Kumamoto Castle. It uses motifs related to Kumamoto, such as the family crest of the Kumamoto Domain and the famous watermelon.
■What is the "Ogavitz Project" developed by Toyoshima & Co., Ltd.?
The organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the idea of "reversal" to deliver 100% products to 100 times more people without sticking to 100% organic cotton, about 90 brands are currently participating and producing about 630,000 items a year. These activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity where people can participate in fashionable clothes through a single piece of clothing.
Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (*Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems.
■ "SELF+SERVICE" product outline
[Ogavitz Tank Top with Lace]
Color: Off-white/navy/beige/pink
Size :M/L/LL
Base price (excluding tax): 2,580 yen
Release date: Monday, March 20
[Printed Tunic]
Color: Off-White/Saxophone/Navy
Size :M/L/LL
Base price (excluding tax): 3,880 yen
Release date: Monday, March 20
【Ogavitz Printed Blouse】
Color: Off / Beige
Size :M/L/LL
Base price (excluding tax): 3,880 yen
Release date: Monday, March 20
【Augavitz Gaucho Pants】
Color: Navy/Beige
Size: M/L
Base price (excluding tax): 4,580 yen
Release date: Monday, March 20
【Ogavitz Lace Dress】
Color: Navy/Blue
Size: M/L
Base price (excluding tax): 4,580 yen
Release date: Monday, March 20
[Ogavitz Front Opening Blouse]
Color: Off/Blue
Size :M/L/LL
Base price (excluding tax): 3,880 yen
Release date: Monday, March 20
【Orgavitz Skirt】
Color: Grey/Charcoal
Size: M/L
Base price (excluding tax): 4,880 yen
Release date: Monday, March 20
[Augavitz embroidered blouse]
Color: Kinari/Off
Size :M/L/LL
Base price (excluding tax): 4,280 yen
Release Date: Wednesday, March 22
[Full pattern print pullover (V neck)]
Color: Off-white/khaki/saxophone/navy
Size :M/L/LL
Base price (excluding tax): 2,880 yen
Release date: Early April
[Full pattern print pullover (crew neck)]
Color: Off-white/khaki/saxophone/navy
Size :M/L/LL
Base price (excluding tax): 2,880 yen
Release date: Early April
* Products handled vary depending on the store.
■About "SELF+SERVICE"
"Self + Service" is a fashion brand operated by AEON Retail Co., Ltd. based on the concept of "an ethical shop that takes the global environment into consideration."
Focusing on fashion products made with environmentally friendly materials such as organic cotton and Tencel, we propose ethical products (= products that are friendly to people and the environment, easy to wear, easy to handle) and lifestyles. In addition, we operate a system that allows customers to easily participate in recycling and carbon offset initiatives through purchases, and as of March 2017, we have deployed this at approximately 350 stores. In January 2014, we participated in the Sakura Namiki Project, an activity organized by Ogavitz to plant sakura trees at the highest point of the tsunami caused by the Great East Japan Earthquake, and are continuously working on it.
The Augavitz Project won the Good Design Award.
【Orgavitz Official Website】http://orgabits.com
【Orgavitz Facebook Page】https://www.facebook.com/orgabits