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2017.03.15

OGABITS×CEDAR CREST ORANGESTAR At the feet of spring/summer! New slip-on sneakers released

Press ReleaseProducts
Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: TOYOSHIMA Hanshichi, The organic cotton brand "Ogavitz" developed by Nagoya City Naka-ku Nishiki 2-15-15) is one of the popular brands of "CEDAR CREST" developed by Chiyoda Co., Ltd. (President & CEO: Koji Funahashi, Narita Higashi, Suginami-ku, Tokyo) "CEDAR CREST ORANGESTAR" ( Cedar Rest Orange Star) and will develop a collaboration product "Ogavitz Sneaker Series".
Two types of casual shoes will be available that will make your feet fun in the spring and summer of 2017. One part of the upper is made of orgavitz fabric, and the fluffy insole and return sole make it comfortable to wear. Since it is a slip-on type, it is easy to take off and put on. The color scheme design, which is particular about the pattern switching pattern, is easy to match with any style and is perfect for daily use.
This collaboration product will be available at approximately 370 Shoe Plaza stores nationwide from Thursday, March 16, 2017.

Augavitz× Cedar Crrest Orange Star CC-2231

Augavitz× Cedar Crest Orange Star CC-2233

■What is the "Ogavitz Project" developed by Toyoshima & Co., Ltd.?
The organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the idea of "reversal" to deliver 100% products to 100 times more people without sticking to 100% organic cotton, about 90 brands are currently participating and producing about 630,000 items a year. These activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity where people can participate in fashionable clothes through a single piece of clothing.
Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (*Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems.


■Product Overview
Augavitz× Cedar Crrest Orange Star CC-2231
Color: Navy / Ivory / Saxophone
Size :S/M/L/LL
Price: 4,890 yen
Release Date: Thursday, March 16

Augavitz× Cedar Crest Orange Star CC-2233
Color: Navy / Ivory / Saxophone
Size :S/M/L/LL
Price: 4,890 yen
Release Date: Thursday, March 16


■CEDAR CREST ORANGESTAR Cedar Rest Orange Star
Cedar Crrest Orange Star Series is a shoe brand produced by Chiyoda Corporation.
There is a rich lineup of pops that color the feet of girls.


The Augavitz Project won the Good Design Award.

【Orgavitz Official Website】http://orgabits.com
【Orgavitz Facebook Page】https://www.facebook.com/orgabits
 

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