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2017.02.17

Unveiled at the joint exhibition “rooms34” for the fashion industry “cohan” rebranding re-appearance

Press Release
Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: TOYOSHIMA Hanshichi, Nagoya City Naka-ku Nishiki 2-15-15) has rebranded the relax-wear brand "cohan" that is thoroughly focused on comfort and touch, and will hold a joint exhibition for the fashion industry "rooms34" (held from February 15 (Wed) to 17 (Fri), 2017, venue: Yoyogi National Stadium 1st Gymnasium) It was unveiled at.


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■“Beauty & Health”
○ For women seeking high-quality beauty
This time, "cohan" will focus on women in their 40s and develop items for women who prefer an urban lifestyle. We propose real clothes (clothes that are easy to incorporate and are realistic) that will make adult women who are particular about beauty and health and do not follow transient trends feel that "I always wear this all the time".

○ Craftsmanship in pursuit of comfort
Taking advantage of the unique background Toyoshima & Co., Ltd.of a trading company specializing in textiles that handles all fields and continues to respond to various market needs, the quality of materials and design It continues to evolve through the handiwork and technology of craftsmen who are familiar with natural textures.
Not forgetting the spirit of making things in pursuit of comfort is the very essence of "cohan" craftsmanship.

○ Pride of the highest quality
Products that are pursued from knitting to sewing by selecting raw materials with a reliable eye surprise everyone with the comfort of the materials, and by finishing them with a high-quality wearing feeling that can be understood by the skin, the exhilaration of wearing the ultimate item is realized.
Please look forward to the yoga wear, one-mile wear, and relaxation wear "cohan" that feels heart-warming and comfortable the moment you wear it.


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■ Future development items
Crew necks, hoodies, tunics, cropped pants, long pants, camisoles, leggings, 3/4-length wide pants, sarouel pants, tank tops, etc. In the future, we plan to develop mainly wholesale to select shops nationwide.
 

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