<Unisex>
■ Putting the wishes of the African people and our wishes in your pocket
"CLOUDY" is a casual and formal apparel brand that incorporates African tastes, focusing on the patterns of African folk costumes and traditional weaves.
The pocket uses a colorful folk costume "Kitenge". Part of the sewing is done in Africa, creating jobs locally.
The product name "Linda" was named after the woman who is the team leader who produces the pockets locally.
<Pocket pattern>
■ One of the CLOUDY actions, “Health Health” = school lunch for children
Part of the sales of the products will be used for activities centered on the three axes of <employment, education, and health>, such as educational support for children in Kenya and a school construction project in Ghana through the NPO Dooooooooo. increase.
This T-shirt is one of the axes, "Health Health", and we will provide 10 school lunches (equivalent to 200 yen) for each product sold to children in Africa.
In the future, in addition to our own web EC site, we plan to sell at Hankyu Umeda Main Store, Shinjuku Isetan, Sapporo Marui Mitsukoshi, and Tokyo Midtown ISETAN Salone.
What is the “Orgabits Project” developed by Toyoshima & Co., Ltd., Ltd.?
An organic cotton promotion project in which the largest number of apparel brands in Japan participates. Currently, about 90 brands are participating in the "reversal idea" of delivering 100% organic cotton products to 100 times more people, and about 630,000 items are produced annually. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle is expanding as a social contribution activity that allows you to participate in fashion through one piece of clothing.
About 15% of the pesticides and 7% of the pesticides used in the world are used on cotton produced by conventional cultivation methods (*source: Textile Exchange), which causes soil pollution and environmental problems. It contains various problems such as On the other hand, organic cotton refers to cotton that has been organically grown on farmland that has not used pesticides or chemical fertilizers for at least three years. As the demand for organic cotton increases, it is expected that cotton cultivation using conventional cultivation methods will decrease and the above problems will be improved.
■ Product overview
Product name: Orgabits × CLOUDY
African Fabric Pocket T-shirt “Linda”
Color: White/Black/Navy/Yellow
Size: XS/S/M/L/XL (unisex)
Price (excluding tax): 4,800 yen
Release date: Scheduled to be released in April
https://www.atpress.ne.jp/releases/122249/img_122249_1.jpg
Product name: Orgabits × CLOUDY
African Fabric Pocket T-shirt “Linda”
Color: White/Black/Navy/Yellow
Size: 100/120/140 (kids)
Price (excluding tax): 3,800 yen
Release date: Scheduled to be released in April
https://www.atpress.ne.jp/releases/122249/img_122249_2.jpg
■ CLOUDY
"CLOUDY" uses African folk costume patterns and traditional weaves to develop apparel and fashion accessories.
"CLOUDY" can optimize the allocation of funds and resources because it is possible to grasp what is necessary by independently managing both an NPO and a commercial enterprise. As a result, we will be able to provide “the joy of obtaining products + the joy of contributing to society” to those who support, support, and like “CLOUDY”.
■ AFRICAN PRINT T-shirt
I have a lot of dreams in my pocket. The wishes of the African people and our wishes are put into it. The colorful African print uses the African folk costume "Kitenge". Part of the sewing is done in Africa, providing local employment. The material of the T-shirt pursues high quality and comfort.
The Orgabits Project won the Good Design Award.
[Orgabits official website] http://orgabits.com
[Orgabits Facebook page] https://www.facebook.com/orgabits
