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"Sakura Namiki Project"
http://sakuranamiki.jpn.org/
The Great East Japan Earthquake, which struck suddenly on March 11, 2011, became a catastrophe that left more than 20,000 people dead or missing. The Tohoku region has experienced many major disasters caused by tsunamis in the past, but unfortunately we were unable to make use of the lessons learned and caused unprecedented damage. Looking back on history, a major tsunami always comes to Sanriku once every 100 years. It is necessary to pass on the story of this massive tsunami from generation to generation, and to make efforts to ensure that the damage never fades away.
In the hope that it will serve as a goal of "evacuation" in the event of a major tsunami predicted in the future and play a role in protecting residents, we have decided to plant cherry blossoms at the final point of the tsunami and create a memorable row of cherry blossom trees. The "Sakura Tree Avenue Project" was launched by the strong desire of the people of Tohoku to plant cherry trees and the volunteers involved in flowers.
From the apparel industry, Tokyo Style Co., Ltd. "Alice Mu", Can Co., Ltd. "Ehekasopo", Itokin Co., Ltd. "EurCube", Froebel Kan Co., Ltd., Cox Co., Ltd. "ikka", Jack Corporation Co., Ltd., Jeans Mate Co., Ltd., Machouse Co., Ltd., Marutaka Clothing Co., Ltd., AEON Retail Co., Ltd. "Self + Service", Trinity Arts Co., Ltd. "niko and..." and "studio CLIP" support this project, and each brand plans to release collaborative products with "Orgavitz × Sakura Namiki Project" one after another. We will put a hang tag on the collaboration product and donate 10 yen for each product to the "Sakura Namiki Project".
■ "Orgavitz Project" developed by Toyoshima & Co., Ltd. ■
The organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the "reverse idea" of delivering 10% products to 100 times more people without sticking to 100% organic cotton, 70 brands are currently participating and producing more than 1 million items a year.
These activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity where people can participate in fashionable clothes through a single piece of clothing. In addition, the Augavitz Project won the 2013 Good Design Award.
Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (*Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and to correct the above problems.
【Orgavitz Official Website】http://orgabits.com/
【Orgavitz Facebook Page】https://www.facebook.com/orgabits