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2016.10.28

skeegee × SINGBOI × Ogabits Collaboration Kids Items New Release

Press ReleaseProducts
Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Nishiki 2-15-15), the organic cotton brand "Augavitz", has collaborated with the kids brand "skeegee" of Blanches Co., Ltd. (President & CEO: Yoshihisa Sakairi, 2-1-11 Esaka-cho, Suita-shi, Osaka) and the kids brand "SINGBOI" directed by the talent Sarina Suzuki.
The collaboration item of "Singboy" and "Squeegee" using "Ogavitz" fabric was launched in August 2016, and this product was released at Blanches RADCHAP stores nationwide on Tuesday, October 25, 2016.

In this collaboration, the coined word "Singboy", which combines SING (singing) and BOY (boy), is "a child who lives lightly like singing and can enjoy anything. Based on the concept of the brand image, we finished the item to express New York's unique mixed culture such as pop art. Music, sports, and streets, starting with keywords that link to the times, are the starting point for a slightly cheeky kids' wear.




<skeegee x SINGBOI Banana Trainer>




<skeegee x SINGBOI apple trainer>




<skeegee x SINGBOI cactus trainer>




<skeegee x SINGBOI Photo Trainer>



What is the “Orgabits Project” developed by Toyoshima & Co., Ltd.?
An organic cotton promotion project in which the largest number of apparel brands in Japan participates. Currently, about 90 brands are participating in the "reversal idea" of delivering 100% organic cotton products to 100 times more people, and about 900,000 items are produced annually. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle is expanding as a social contribution activity that allows you to participate in fashion through one piece of clothing.
About 15% of the pesticides and 7% of the pesticides used in the world are used on cotton produced by conventional cultivation methods (*source: Textile Exchange), which causes soil pollution and environmental problems. It contains various problems such as On the other hand, organic cotton refers to cotton that has been organically grown on farmland that has not used pesticides or chemical fertilizers for at least three years. As the demand for organic cotton increases, it is expected that cotton cultivation using conventional cultivation methods will decrease and the above problems will be improved.


■ Product overview
Color: <skeegee x SINGBOI Banana Trainer> IV/NB
<skeegee x SINGBOI apple trainer> MGY/BK
<skeegee x SINGBOI Cactus Trainer> KA/MGY
<skeegee x SINGBOI Photo Trainer> IV/MGY
Size: 90/100/110/120/130
Price (excluding tax): 2,900 yen
Release date: October 25th (Tue)


<skeegee> http://branshes.jp/
Mitsukaru is fun ♪ Mitsukaru is excited ♪ Mitsukaru is smile ♪ Mitsukaru is happy ♪ "It's not a T-shirt if it's not fun." We propose such a "T-shirts Life" that makes every day exciting.

<SINGBOI> http://singboi.com/
〈Entertainer Sarina Suzuki〉
My son is my mom's future boyfriend. To me, my son Rioto is like a child and a lover. I'm sure moms all over the world are in love with their sons as well. Being a child is no reason to put up with fashion. Because you want your lover (son) to be cool all the time. “TELL THE CHILDREN THE TRUTH”Tell the truth to children. With that in mind, we launched a kids brand called SINGBOI.
The brand name SINGBOI is a coined word that combines SING (singing) and BOY (boy). A child who can enjoy anything, living lightly like singing. I gave this name while imagining. music, sports, and street. Based on keywords linked to the times, we propose slightly cheeky kids wear. For moms around the world who love their sons...


[Orgabits official website] http://orgabits.com/
[Orgabits Facebook] https://www.facebook.com/orgabits

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