Orgabits Blend Borderon TEE
The collaboration product this time is a striped cut and sew with a simple design that uses 10% organic cotton. It is an attractive product that combines the world view of the MacGregor Classic that can be enjoyed by the whole family and the concept of the Orgabits Project, which aims to contribute to the global environment little by little through organic cotton. As an item for the spring of 2015, stylish products for families are now available.
■ Product overview
Product name: Orgabits Blend Borderon TEE
Color: Charcoal/Navy/Beige/Orange
Size/price: Kids (110/120/130) 2,400 yen (excluding tax)
Ladies (M/L) 3,400 yen (excluding tax)
Men's (M/L/XL) 3,400 yen (excluding tax)
Release date: February 20, 2015 (Friday)
■ About McGREGOR CLASSIC
"McGREGOR CLASSIC," which combines the taste of Europe with "McGREGOR," which was born in the United States, and fuses traditional fashion and fashion, contains the desire to be a genuine and elegant brand.
In addition, the logo mark is based on the "dragon" motif designed by Don Budge, who achieved the annual Grand Slam for the first time in tennis.
<HISTORY>
1875 McGREGOR founder David D.Doniger Born in England
1888 David D.Doniger went to America
1914 David D.Doniger Works as a textile consultant for the U.S. government.
1918 Import and sale of golf socks, knicker pockers, hats, etc. from Scotland
Use the traditional British McGregor family check, crown, and coat of arms for product sales PR
1921 “McGREGOR” is born
1944 "McGREGOR Tartan" is featured in the New York Times and Esquire magazines.
1945 Launch of the Drizzler Jacket
1955 James Dean wears McGREGOR in the film Rebel Without a Cause
1959 Opened showroom at 666 Fifth Avenue, New York
Exported to 21 countries around the world through the US Army PX
1961 Nitsen Jitsugyo Co., Ltd. (now Sojitz Corporation) concludes a licensing agreement.
"McGREGOR" appeared in Japan
1965 Nichimen Clothing Co., Ltd. (currently Sojitz Infinity Co., Ltd.) is established to manufacture and sell McGREGOR in Japan.
1986 Nichimen Clothing Co., Ltd. acquires the trademark rights of "McGREGOR" in six Asian countries, including Japan and South Korea.
2001 Nichimen Infinity Co., Ltd. (now Sojitz Infinity Corporation) acquires trademark rights in China.
Became a trademark owner in 16 Asian countries and regions
2005 McGREGOR FASHION GROUP BV (Netherlands) acquired the trademark right of "McGREGOR" in the United States.
2009 Business alliance between Sojitz Infinity Corporation and McGREGOR FASHION GROUP BV started
2010 Debut of global brand “McGregor Classic”
2015 "McGREGOR" 50th anniversary of landing in Japan
What is the “Orgabits Project” developed by Toyoshima & Co., Ltd., Ltd.?
An organic cotton promotion project in which the largest number of apparel brands in Japan participates. Currently, about 90 brands are participating in the "reversal idea" of delivering 100% organic cotton products to 100 times more people, and about 1 million items are produced annually. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle is expanding as a social contribution activity that allows you to participate in fashion through one piece of clothing.
About 15% of the pesticides and 7% of the pesticides used in the world are used on cotton produced by conventional cultivation methods (*source: Textile Exchange), which causes soil pollution and environmental problems. It contains various problems such as On the other hand, organic cotton refers to cotton that has been organically grown on farmland that has not used pesticides or chemical fertilizers for at least three years. As the demand for organic cotton increases, it is expected that cotton cultivation by conventional cultivation methods will decrease, and the above problems will be improved.
[Orgabits official website]
http://orgabits.com
[Orgabits Facebook page]
https://www.facebook.com/orgabits
