The Sakura Tree Avenue Project is an activity to plant cherry trees at the destination of the tsunami that occurred in Tohoku during the Great East Japan Earthquake.
This time, the popular brand "RODEO CROWNS" developed by Baroque Japan Limited (President & CEO: Hiroyuki Murai, Aobadai, Meguro-ku) will release a collaboration product for spring to support the "Sakura Namiki Project".
The collaboration product will be available at Rodeo Crowns stores nationwide from Friday, February 27, 2015. In addition, we will put a hang tag on the collaboration products and donate 10 yen for each product to the "Sakura Namiki Project".
■What is the "Ogavitz Project" developed by Toyoshima & Co., Ltd.?
The organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the "reverse idea" of delivering 10% products to 100 times more people without sticking to 100% organic cotton, about 90 brands are currently participating and producing about 1 million items a year. These activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity where people can participate in fashionable fashion through a single piece of clothing.
Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (*Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems.
■Product Overview
<Orgabits SAKURA Kids Knit Combi Denim Pants>
Color: Blue
Size: XS/S/M/L
Price (excluding tax): 6,990 yen
Release date: February 27 (Friday)
<Orgabits SAKRA Kids Knit Combi Denim Skirt>
Color: Blue
Size: XS/S/M/L
Price (excluding tax): 5,990 yen
Release date: February 27 (Friday)
<Orgabits SAKURA Ladies Tapered Pants>
Color: Blue/Dark Blue
Size: 23/24/25/26/27/28/29
Price (excluding tax): 7,990 yen
Release date: February 27 (Friday)
■ About RODEO CROWNS
Based on MENS-LIKE STYLE, boy items are dressed up as girl items. A brand that develops the future of the wearer by sensitively incorporating the free and creative elements of music that are indispensable there and the current trends.
That is “RODEO CROWNS”.
■ About NPO Sakura Namiki Network
The Great East Japan Earthquake, which struck suddenly on March 11, 2011, was a major disaster that left more than 20,000 people dead or missing. The Tohoku region has experienced many tsunami-related disasters in the past. Looking back at history, a big tsunami always hits Sanriku once every 100 years. It is necessary to pass down the story of this great tsunami from generation to generation and make efforts to never forget the damage.
In the hope that it will serve as a target for "evacuation" in the event of a large tsunami predicted in the future and play a role in protecting the residents, we decided to plant cherry blossom trees at the arrival point of the tsunami and create a memorable row of cherry blossom trees. rice field. The "Sakura Namiki Project" was launched by the people of Tohoku who have a strong desire to plant cherry trees and volunteers who are involved in flowers. Tree planting began in the spring of 2012, and to date, approximately 2,700 cherry trees have been planted in Fukushima, Miyagi, and Iwate prefectures.
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