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  • オーガビッツ×CEDER CREST ORANGESTAR  コラボレーションスニーカー 新発売

2015.03.16

New release of OGAVITS×CEDER CREST ORANGESTAR collaboration sneakers

Press ReleaseProducts
Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: TOYOSHIMA Hanshichi, The organic cotton brand "Ogavitz" developed by Nagoya City Naka-ku) is one of the "CEDER CREST" brands developed by Chiyoda Co., Ltd. (President & CEO: Koji Funahashi, Suginami-ku, Tokyo) "CEDER CREST ORANGESTAR". We will release a collaboration product "Ogavitz Sneaker Series". This is the first time that Augavitz has been used in shoes.
"CEDER CREST ORANGESTAR" has a rich lineup of pop colors that color girls' feet, and the "Ogavitz sneaker series" is designed to be used in various scenes.
This collaboration product will be available at approximately 370 Shoe Plaza stores nationwide from Tuesday, March 24, 2015.


■What is the "Ogavitz Project" developed by Toyoshima & Co., Ltd.?
The organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the "reverse idea" of delivering 10% products to 100 times more people without sticking to 100% organic cotton, about 90 brands are currently participating and producing about 1 million items a year. These activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity where people can participate in fashionable fashion through a single piece of clothing.
Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (*Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems.


■Product Overview



<Orgabits Border Sneakers>
Color: Gray/Navy
Size: S/M/L/LL
Price: 6,372 yen (tax included)
Release date: March 24 (Tue)




<Orgabits Boater High Top Sneakers>
Color: Gray/Navy
Size: S/M/L/LL
Price: 7,452 yen (tax included)
Release date: March 24 (Tue)



<Orgabits in heel deck shoes>
Color: Ivory/Sax Blue
Size: S/M/L/LL
Price: 6,372 yen (tax included)
Release date: March 24 (Tue)


About CEDER CREST ORANGESTAR
The CEDER CREST ORANGESTAR series is a shoe brand produced by Chiyoda Co., Ltd.
We have a wide range of pop lineups that will color the feet of girls.


[Orgabits official website]
http://orgabits.com
[Orgabits Facebook page]
https://www.facebook.com/orgabits

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