The popular brand "ikka" developed by Cox Co., Ltd. (President & CEO: Hidenori Yoshitake, 1-2-1 Hashihamacho, Japan Chuo-ku, Tokyo) will participate in the "Blue Ocean Project" and release collaborative products at IKKA stores nationwide from July 13, 2015 (Monday). This is the fourth year that ikka has participated in the Blue Ocean Project.
Through the activities of the Japan Sea Turtle Association, the Blue Ocean Project will not only protect sea turtles, but also conserve marine animals and the seashore environment, and explore ways to preserve the livelihoods and culture of people living near the coast, fishermen, and people who come into contact with sea turtles.
■What is the "Ogavitz Project" developed by Toyoshima & Co., Ltd.?
The organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the "reverse idea" of delivering 10% products to 100 times more people without sticking to 100% organic cotton, about 90 brands are currently participating and producing about 1 million items a year. These activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity where people can participate in fashionable clothes through a single piece of clothing.
Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (*Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems.
■Product Overview
Product name: Kids Umigame T-shirt
Color: White/Navy
Size :120/130/140/150
Price (excluding tax): 1,900 yen
Release Date: Monday, July 13
Product name: Men's Umigame T-shirt
Color: White/Navy
Size :M/L/LL
Price (excluding tax): 2,300 yen
Release Date: Monday, July 13
The Sea Turtle Council is an NPO established for the purpose of protecting Japan sea turtles. "Orgavits" supports the activities of the NPO Japan Sea Turtle Association. Through the activities of the Japan Sea Turtle Association, this project called "Blue Ocean Project" will not only protect sea turtles, but also conserve marine animals and the seashore environment, and explore ways to preserve the livelihoods and culture of people living near the coast, fishermen, and people who come into contact with sea turtles.
There are 7 species of sea turtles in the world. Looking at loggerhead turtles, which lay eggs even in Japan, the hatchlings move to Mexico once. They feed there and grow, and when they grow up, they return to the Japan and lay eggs. Therefore, loggerhead sea turtles spawn only in the North Pacific Ocean Japan sandy beaches.
Green sea turtles that you encounter while diving also come to eat the rich seaweed of the Japan sea. However, sea turtles, which have survived for millions of years, are now worried about extinction.
On August 29, 2014, Augavitz donated 197,200 yen to the NPO Japan Sea Turtle Association.
■What is ikka?
ikka "Wear smart, live smart." The brand is mainly targeted at couples in their 40s. Both fashion and way of life propose an adult lifestyle to always be smart. With a lineup of mainly men's, women's, and fashion accessories, we have about 140 stores in shopping centers nationwide. (As of the end of May 2015)
【Orgavitz Official Website】http://orgabits.com
【Orgavitz Facebook Page】https://www.facebook.com/orgabits
