Toyoshima & Co., Ltd. (President: Hanshichi Toyoshima, Nagoya City Naka-ku), which promotes proposals for comfortable lifestyles, has developed a safe and secure organic cotton "TRUECOTTON" in collaboration with the flower shop "DILIGENCE PARLOUR" in Omotesando Hills and other areas. A hoodie, T-shirt, two types of tote bags, and a pouch made of TRUECOTTON material, designed by flower shop florist Yasu Mr./Ms.taka Ochi using the work of photographer Mr./Ms.Tsukasa Kudo, will be available from August 23 (Friday) to September 16 (Monday), 2024 from August 23 (Friday) to September 16 (Monday), 2024 on ReCirculet, an e-commerce site operated by ZOZOVILLA and TOYOSHIMA (Re:Circulet) and DILIGENCE PARLOUR's online site.
In addition, this product will be exhibited at the "TOYOSHIMA GENERAL EXHIBITION2025", an exhibition of materials, fashion, and lifestyle products to be held in Toyoshima & Co., Ltd. Tokyo Head Office from July 16 (Tuesday) to August 2 (Friday), 2024.
TOYOSHIMA 's "TRUECOTTON" is a safe and secure organic cotton made in a place that has such a backing environment where people who work on cotton farms can live healthy and bright lives, and where people who work in spinning cotton and making yarn can work energetically tomorrow. We aim to spread the value of caring for producers, methods, and land to the world of fashion.
Mr./Ms. Ochi, a florist at DILIGENCE PARLOUR, is engaged in various expressive activities centered on flowers, photography, and text, in addition to store management. When TOYOSHIMA launched TRUECOTTON in 2020, we had the opportunity to visit the factory where Ochi Mr./Ms. produces TRUECOTTON products. This collaboration was started out of sympathy with TRUECOTTON 's attitude of clearing the production background and making things while considering the environment.
As a collaboration product, we produced a total of 5 atems: a hoodie made of TRUECOTTON material, a long-sleeved T-shirt, two types of tote bags, and a pouch. Photographer Tsukas Mr./Ms.a Kudo took a photo of a flower cut out in fantastic colors and used Mr./Ms. photo of the flower as a print, and Ochi designed it himself. The five items will be available to order from August 23 (Friday) to September 16 (Monday), 2024 on the online site of ReCirculet (Re:Circulet) and DILIGENCE PARR, an e-commerce site that proposes good things for the earth operated by ZOZOVILLA and TOYOSHIMA.
■Comment from Mr./Ms. Ochi
When collaborating with TRUECOTTON this time, the first person that came to mind was photographer Tsukasa Kudo Mr./Ms.. We aimed to create a light marriage between the world he captures, TRUECOTTON 's craftsmanship, and DILIGENCE PARLOUR's perspective on plants.
■ Product Outline
From Friday, August 23, 2024 to Monday, September 16, 2024, the e-commerce site ReCirculet (Re:Circulet) and DILIGENCE PARRUR's online site, which proposes good things for the earth, will be sold to order operated by ZOZOVILLA and TOYOSHIMA.
Product Name: Hoodie
Color: Generation
Size: M/L
Reference price: 18,700 yen (tax included)
Product Name: Long Sleeve T-Shirt
Color: Generation
Size: M/L
Reference price: 13,200 yen (tax included)
Product name: Tote bag (S)
Color: Generation
Reference price: 4,900 yen (tax included)
Product name: Tote bag (L)
Color: Generation
Reference price: 8,000 yen (tax included)
Product Name: Pouch
Color: Generation
Reference price: 3,500 yen (tax included)
■Yasutaka Ochi
Born in 1989. Floristry. He runs a flower shop "DILIGENCE PARLOUR" in Omotesando Hills and Tokyo Midtown. In addition to running a store, she is engaged in various expressive activities centered on flowers, photographs, and text.
■Tsukasa Kudo
After graduating from Waseda University, he entered the Royal Academy of Fine Arts in Antwerp. He launched his own brands, "kudos" and "soduk". He is also active as a photographer and started "TSUKASA KUDO PUBLISHING" as a publishing business in 2020.
Photographer and fashion designer.
■ About TRUECOTTON
Organic cotton yarn that can identify "farms and spinning mills".
Toyoshima & Co., Ltd. was born by signing an exclusive sales agreement with UCAK TEKSTIL, a Turkish organic spinning groove that is a representative of traceable cotton, to Japanese companies.
Since it is possible to manage everything from farm to spinning, it is possible to provide organic cotton yarn that can identify "farms and spinning mills". Cotton is grown from seeds that have not been genetically modified, and because it is harvested by machine picking, it is organic cotton with little foreign substance contamination.
Choosing organic cotton actually means protecting producers from health hazards such as pesticides. It is an organic cotton yarn made in a place that is backed by such an environment where even the people who work in the spinning factory that spins cotton to make yarn can think that they will work well tomorrow.
Instagram：＠true_cotton
