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2015.09.29

TOYOSHIMA×Renown ×H.I.S. First Collaboration New Release of Travelwear for Adult Men Who Enjoy Travel

Press ReleaseProducts
Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: TOYOSHIMA Hanshichi, Nagoya City Naka-ku Nishiki 2-15-15) is pleased to announce that Renown Co., Ltd. (President & CEO: Minoru Kitahata, 3-6-11 Ariake, Koto-ku) and HIS, Inc. (President & CEO: Akira Hirabayashi, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, hereinafter referred to as "H.I.S.") On Wednesday, September 16, 2015, Renown's "Simple Life" men's brand released travel wear in cooperation with these three companies.

The products introduced this time are travel wear planned by the textile trading company TOYOSHIMA, Renown, a professional in planning, design and production, and H.I.S., a travel company, by making use of the strengths of their respective fields. The product was developed with the motif of travel, such as "easy to move", "comfortable even if worn for a long time", "compatible with formal scenes", "brightening with patterned shirts", and "easy to wear", and has been carefully designed so that you can fully enjoy various travel scenes. We will develop men's items that are perfect for this autumn's holiday season.



・Jersey jacket



・Denim jacket (top) / waist move pants (bottom)



・Dungaree shirt



・Printed shirt


◆ Product overview * All sales will be on September 16th (Wednesday)
Product name: Denim jacket
Color: Beige/Gray
Size: M/L/LL
Price (excluding tax): ¥35,000

Product name: Jersey jacket
Color: Beige/Gray
Size: M/L/LL
Price (excluding tax): ¥39,000

Product name: Printed shirt
Color: Yellow/Green
Size: M/L
Price (excluding tax): ¥ 16,000

Product name: Dungaree shirt
Color: Indigo
Size: M/L
Price (excluding tax): ¥ 18,000

Product name: Waist move pants
Color: Beige/Black
Size: 76/79/82/85/88/91 (cm)
Price (excluding tax): ¥ 19,000


◆ Product features
<Denim Jacket>
I adopted the current trend material denim. The shadow stripes and just the right amount of color fading match any outfit, and the stretch material makes it easy to move around in. This one piece can be used for a variety of travel scenes.

<jersey jacket>
The elasticity unique to jersey makes it very easy to move. And it's wrinkle-resistant, so it's convenient to carry. It is a perfect piece for both travel and business trips.

<Print shirt>
A perfect piece to add an accent to a relaxed outfit. You can enjoy one scene of your trip with a patterned shirt.

<Dungaree shirt>
The standard dungaree fabric for shirts is accented with a modest pattern, making it easy for anyone to wear.

<waist move pants>
It is very comfortable even if you wear it for a long time with the waist move specification. The perfect piece for long trips.


◆ Campaign information
Title: HIS x Simple Life Autumn Travel Gift Fair
Period: September 16th (Wednesday) to October 13th (Tuesday)
Development: 114 stores nationwide handling simple life men, Renown EC site,
Conducted on the HIS website
Prizes: Grand Prize: 6 groups of 12 people traveling to Taiwan
HIS prize…HIS travel ticket worth 5,000 yen x 100 people
Contents: Prize application tickets will be distributed to customers who purchase 20,000 yen or more (excluding tax) during the above period.

<Simultaneous campaign held>
Contents: Products listed in "HIS x RENOWN Collaboration Flyer" during the period
50 people by lottery from those who have made a contract
"HIS x SIMPLE LIFE Special Muffler" will be presented.
Implementation stores: 6 stores with flyers
(Ginza head office, Sapporo head office, Sendai head office, Nagoya head office,
Osaka Ekimae Hawaii Branch, Fukuoka Parco Europe Specialty Desk)


◆SIMPLE LIFE
“be simple life” A natural and comfortable casual brand for adults who enjoy a natural lifestyle.
A brand for adults who enjoy a simple and clear lifestyle with a commitment to “Natural & Active Casual”. We propose healthy casual styling.


◆ HIS
We will change the world travel more familiar and more freely.

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