Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-kuProducts adopting "OFF THE COURT by NBA" will be launched in the fall of 2023 from the brands "JOURNAL STANDARD (hereinafter referred to as JS)" and "JOURNAL STANDARD relume (hereinafter referred to as JSr)" developed by Baycruise Co., Ltd. (Chairman & CEO: Yu Kubota, Shibuya, Shibuya-ku). Prior to the launch, bespoke T-shirts were on sale from Friday, July 21.
FROM DECEMBER 2022, Toyoshima & Co., Ltd. OFF THE COURT BY THE COURT is a lifestyle brand that focuses not only on the charm of the NBA and teams, but also on the charm of the city and culture where it is based through the filter of fashion. NBA (Off-the-Court by NBA)" license.
This license has been adopted for JS and JSr's bespoke T-shirt collection. The bespoke collection features six teams: Los Angeles Lakers, Golden State Warriors, Boston Celtics, New York Knicks, Phoenix Suns, and Chicago Bulls, and printed with special logo designs created for the event. In addition, the original body created from scratch is specially processed to match the graphics and body color, resulting in a moderate vintage-like finish.
■Product Details
“OFF THE COURT by NBA”
for JOURNAL STANDARD
SIZE:S.M.L.XL/PRICE：¥7480in tax
展開店舗: JOURNAL STANDARD
お問い合わせ先: JOURNAL STANDARD 表参道 03-6418-7961
“OFF THE COURT by NBA”
for JOURNAL STANDARD relume
SIZE:S.M.L.XL/PRICE：¥7480in tax
展開店舗: JOURNAL STANDARD relume
お問い合わせ先: JOURNAL STANDARD relume 自由が丘店： 03-5731-0504
※JOURNALSTANDARD・JOURNALSTANDARD relumeで展開カラーがすべて異なります。
■OFF THE COURT by NBAについて
ブランド名：OFF THE COURT BY NBA／オフ ザ コート バイ エヌビーエー
Instagram：@off_the_court_by_nba_official
1946年にアメリカで設立され、北米4大プロスポーツリーグの一つとして、世界中のバスケットボールファンを熱狂させているNBAの世界観を盛り込んだファッションブランド。NBAの魅力をさらに拡めるため、日本を拠点に2022年より始動開始。コートやスタジアムを飛び回る一流のプレーヤー、そこに集うファンやサポーターの熱気あふれるスタイルにフォーカス。プレーヤーのエキサイティングなプレーのみならず、本拠地を構える都市や文化など、試合外(OFF THE COURT)の世界観までも網羅する、デイリーユースなファッションスタイルを提案。
NBAをまだ知らない体験したことのない人々が、NBAを身近に感じ、NBAの世界観を通して、永遠に楽しんでもらえることを願って。
We hope that people who have never experienced the NBA will feel close to the NBA and enjoy it forever through 'OFF THE COURT.
■BayCruise Corporation
Established: July 22, 1977 (Baycruise Co., Ltd.)
Representative: Chairman Yu Kubota Representative Director CEO: Shigeru Sugimura
Head office location: Shibuya CAST, 1-23-21 Shibuya, Shibuya-ku, Tokyo
Business Outline:Planning, manufacturing, sales, and operation of directly managed stores for women's and men's total fashion Operation of restaurants, operation of online shopping sites, and sale of furniture
HP：http://www.baycrews.co.jp/
■JOURNAL STANDARD
Head office location: Shibuya CAST, 1-23-21 Shibuya, Shibuya-ku, Tokyo
Brands:JOURNAL STANDARD,J.S. Homestead,JOURNAL STANDARD TRISECT-2,JOURNAL STANDARD LESSAGE,UNFOLLOW JOURNAL STANDARD relume
HP：http://journal-standard.jp
