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2015.12.16

Goodday x Sakura Crepas Collaboration Item New Release

Press ReleaseProducts
The licensee of "Sakura Crepus" Toyoshima & Co., Ltd. (Head Office: Nagoya Naka-ku Nishiki 2-15-15, President: TOYOSHIMA Hanshichi ) and Ito-Yokado Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, President & CEO: Kazuhisa Toi) will release new items that are the first collaboration between the Kids Line of Ito-Yokado's popular fashion private brand "Good Day" and "Sakura Crepus" at approximately 100 Ito-Yokado stores nationwide from December 17 (Thursday).

This product is a collaboration item of the standard stationery "Sakura Crepus" and "Sakura Coupee" that everyone knows, with the package design and character motif. For "Goody" products, which propose comfortable daily wear for children, we have adopted a colorful color design that combines the image of "Sakura Crepus" loved by a wide range of generations with the joy of childishness and fashion. It has cute designs, such as a long T-shirt with the familiar Sakura Crepus design character hand-painted style, and long pants with "Sakura Crepus" and "Sakura Coupee" packages at one point. Including this product, 9 items for spring/summer 2016 are scheduled to be sold.
In addition, 10 yen for each of these products will be donated to the Foundation for the Promotion of Education and Art and will be used for activities.

Crepus is a drawing material that Sakura Crepus Co., Ltd. has been selling since 1925. "Crepus" is a registered trademark of Sakura Crepus Co., Ltd.

The Association for the Promotion of Educational Arts was established in 1937 (Showa 12) under the leadership of Rinzo Satake, the founder of Sakura Crepus. For about 80 years since then, we have aimed to advance and promote art education in Japan. During that time, it was approved as a foundation in Showa 27 (1952) and as a public interest incorporated foundation in 2013 (Heisei 25).


【Product Summary】



Product name: Sakura Crepas handwritten style print long T
Color: Shiro/Red/Blue
Size: 80/90/100/110/120/130
Price (including tax): 990 yen
Release date: Released sequentially from Thursday, December 17




Product name: Sakura Crepas Yarn-dyed Border Long T
Color: White x Yellow Green / White x Turquoise
Size: 80/90/100/110/120/130
Price (including tax): 990 yen
Release date: Released sequentially from Thursday, December 17




Product name: Sakura Crepas long pants
Color: red/navy/blue/green/heather gray
Size: 80/90/100/110/120/130
Price (including tax): 990 yen
Release date: Released sequentially from Thursday, December 17


Release date: Released sequentially from December 17, 2015 (Thursday)
■ Sales stores: About 100 Ito-Yokado stores nationwide



[“good day”]
Ito-Yokado's private fashion brand. We are particular about materials, functions, and designs, and develop casual fashion that can be coordinated and worn by the whole family. (Developed in men's, women's, and kids' lines)
In the kids' line, we propose simple and basic themes that are comfortable for children and easy for moms to wear every day. The main scene is going to kindergarten or school, and it can also be used for short outings.

Sakura Crayon Co., Ltd. was founded in 1926 under the name of "Nippon Crayon Shokai" and started manufacturing and selling "Sakura Crayon". In order to contribute to education and culture by providing products of the highest quality, and to grow together with the country's prosperity, we named our products with the name and design of the national flower, "Sakura". After inventing the world's first crepas in 1925, the current company name was changed to "Sakura Crepas" in 1970, and we are developing a variety of dream products and businesses that open up the future.

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