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  • Signed a golf line license for "renoma PARIS". Launching a golf line with Takashi Kumagai as director

2023.01.17

Signed a golf line license for "renoma PARIS". Launching a golf line with Takashi Kumagai as director

Press ReleaseProducts
Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku ITOCHU Corporation has concluded a golf line license agreement for the Japan domestic project of "renoma PARIS" for the French-originating fashion brand "renoma", to which ITOCHU Corporation holds the master license rights, and will launch it on Thursday, January 19, 2023.

The newly launched "renoma PARIS" golf line will be directed by Takashi Kumagai, who is active in a wide range of fields such as stylists and photographers. This time, golf wear and miscellaneous goods such as hoodies, jackets, and long downs will be on sale on the official online site from 12 o'clock on Thursday, January 19. In addition, to commemorate the launch, POPUP STORE will open in the promotional space on the first floor of the Isetan Shinjuku Men's Hall for a limited time from Wednesday, January 25 to Tuesday, February 7.






Since 1963, "renoma" has been loved around the world as a brand with flexible ideas that are not bound by rules and a sense of smartness that drifts from a genuine Parisian. The Japanese planning golf line launched by "renoma PARIS" is directed by Takashi Kumagai, who is active in a wide range of fields such as food and drink and planting, in addition to being a stylist, photographer, and fashion designer.
Golf is a sport in which even older adults can immerse themselves in a sport that enjoys unchanging enjoyment even as times and trends change. We are launching a casual golf brand "TANGRAM" that makes the most of it.

The renoma PARIS golf line to be launched this time, created by Mr. Kumagai, who is particular about not only the fun of golf but also functionality, uses high-quality and functional materials to create a classy design. With chic colors that are not too flashy, it embodies a mature golf style that incorporates the essence of Paris. In addition, we put emphasis on functionality during rounds and a style that can be worn as an extension of street clothes.

To commemorate this launch, the renoma PARIS golf line POPUP SHOP will open for a limited time from January 25 (Wednesday) to February 7 (Tuesday) at the promotion space on the 1st floor of the Isetan Shinjuku Men's Building. To do. At the POPUP SHOP, in addition to actually picking up the items sold on the online site, head covers, putter covers, and cart bags will be sold ahead of the online site.


In the future, in addition to developing original products on the official online site, we will work on collaboration projects with apparel brands with the aim of spreading the appeal of golf wear to many people.


■ Brand overview
Official online site URL: https://renoma-golf.jp/
* Accessible from 12:00 on Thursday, January 19
Instagram: renoma_golf_jp


■ Overview of POPUP STORE
<pop-up shop>
Date: January 25 (Wednesday) to February 7 (Tuesday), 2023
Location: Isetan Shinjuku Men's Building 1F Promotion Space
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Limited items: DR head cover, FW head cover, UT head cover, putter cover, cart bag


■ Deployment items
* Only some products are introduced
*All prices are tax-included



・Long sleeve PORO
Price: ¥19,800, Color: Black/Beige, Size: S〜XL



・Long sleeve hoodie
Price: ¥27,500, Color: Black / Beige, Size: S~XL



・Half zip
Price: ¥27,500, Color: Black / Beige, Size: S~XL


・Kilted pants
Price: ¥30,800, Color: Black, Size: S~XL




・Nylon jacket
Price: ¥27,500, Color: Black / Beige, Size: S~XL




・Long down
Price: ¥63,800, Color: Black, Size: S~XL


 


■Brand Visual






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